Outtakes From The Beatles’ Cover Shoot For Sgt. Pepper’s Lonely Hearts Club Band

The Beatles’​ Sgt. Pepper’s Lonely Hearts Club Band album cover was designed by the pop artists Peter Blake and Jann Haworth from an ink drawing by McCartney. It was art-directed by Robert Fraser and photographed by Michael Cooper. The front of the LP included a colourful collage featuring the Beatles in costume as the Sgt. Pepper’s Lonely Hearts Club Band, standing with a group of life-sized cardboard cut-outs of famous people. The heavy moustaches worn by the group reflected the growing influence of hippie style trends, while their clothing “spoofed the vogue in Britain for military fashions”, writes the Beatles biographer Jonathan Gould. The centre of the cover depicts the Beatles standing behind a drum skin, on which the fairground artist Joe Ephgrave painted the words of the album’s title. In front of the drum skin is an arrangement of flowers that spell out “Beatles”. The group were dressed in satin day-glo-coloured military-style uniforms that were manufactured by the theatrical costumer M. Berman Ltd. in London.

Cover shoot for Sgt Pepper (1)

Cover shoot for Sgt Pepper (2)

Cover shoot for Sgt Pepper (3)

Cover shoot for Sgt Pepper (4)

Cover shoot for Sgt Pepper (5)

Cover shoot for Sgt Pepper (6)

Cover shoot for Sgt Pepper (7)

Cover shoot for Sgt Pepper (8)

Cover shoot for Sgt Pepper (9)

Cover shoot for Sgt Pepper (10)

Cover shoot for Sgt Pepper (11)

Cover shoot for Sgt Pepper (12)

Cover shoot for Sgt Pepper (13)

Cover shoot for Sgt Pepper (14)

Cover shoot for Sgt Pepper (15)

Cover shoot for Sgt Pepper (16)

Cover shoot for Sgt Pepper (17)The