Yahoo Announces ‘Ultimate DJ’ EDM Series, Renews 365-Day Concert Program

Nearly a year to the day it announced an ambitious 365-day live-stream concert series with Live Nation, Yahoo is doubling down on music content.

The company unveiled a new 2015-16 slate of digital programming at its NewFront presentation for advertisers on Monday (April 27) at New York’s Avery Fisher Hall, which included a live EDM series “Ultimate DJ,” an expansion of Yahoo’s ongoing partnership with iHeartMedia for live events and a renewal of the Live Nation deal that will include five festivals. EDM superstar Steve Aoki was on hand to announce “Ultimate DJ,” as well as man the decks for Yahoo’s NewFront after-party. In total, Yahoo announced 18 new series to a slate that now includes 55 original programs.

Via Billboard