Live Nation And Uber Kick Off Marketing Partnership With Venue And Festival Focused Ride Program

Live Nation and Uber announced a marketing partnership which will provide concert and festival goers an easy way to get to and from certain Live Nation events when riding with Uber.

Uber services will be offered for 20 festivals throughout the year, 62 select Live Nation amphitheaters, clubs and theaters across the U.S. Festivals including the Electric Daisy Carnival, Faster Horses, Music Midtown, HARD Summer Music Festival, and more will be a part of this great program.

“Fans want the journey to and from a concert to be as smooth as possible,” said Russell Wallach, President of Live Nation Media & Sponsorships. “Uber offers a convenient alternative to driving for riders to any event, and we are thrilled about the experience this brings for all of our fans.”

This unique marketing partnership lets fans focus more on the music experience by having easy transportation methods and designated drop-off and pick-up locations, where available, and reduces the frustration associated with traffic and other driving concerns – just fun, friends and music.

Building off of the existing integration of Uber’s API on Live Nation’s mobile application, announced earlier this year, this marketing partnership also simplifies the process of getting a ride to a venue with the inclusion of the automatic address feature, allowing concertgoers a quick, simple way to request an Uber when they want to head to a show with the destination already pre-loaded into the Uber app.

“We’re excited to create this marketing partnership with Live Nation to provide a hassle-free experience for concertgoers,” said Amy Friedlander Hoffman, Head of Business Development, West Coast for Uber. “Fans just want to enjoy the show, and the new Uber ride program means they can get in and out with a touch of a button.”

As part of this exciting opportunity, new users to Uber will get one free ride up to $20 off when getting to or from certain Live Nation events by entering the code LIVENATION. Each participating venue and festival will supply a unique promotional code that can be applied by new users and redeemed for a free ride.

The first events of the marketing partnership start with the Sasquatch! music festival on May 22-25 and Electric Daisy Carnival New York on May 23-24.

The list of festivals will include:
Electric Daisy Carnival (EDC) – New York, NY
Sasquatch! – George, WA
EDC Las Vegas – Las Vegas, NV
Windy City Lakeshake – Chicago, IL
Farmborough – New York, NY
Faster Horses – Brooklyn, MI
Jamboree in the Hills – Belmont, OH
Watershed – Quincy, WA
HARD Summer Music Festival – Los Angeles, CA
Delaware Junction – Harrington, DE
Nocturnal Wonderland – Los Angeles, CA
Music Midtown – Atlanta, GA
Beyond Wonderland – Mountain View, CA
Route 91 Harvest – Las Vegas, NV
Escape: All Hallow’s Eve – Los Angeles, CA
Voodoo Music & Arts Experience – New Orleans, LA
HARD Day of the Dead – Los Angeles, CA
EDC Orlando – Orlando, FL
White Wonderland – Anaheim, CA