Last February, the International Federation of the Phonographic Society (IFPI) formally announced that Friday would become the global release day for new music, beginning in July, 2015. The official title of this new global release day is New Music Fridays and on Friday June 12, a consumer website will be launched with the “New Music Fridays” announcement.
The New Music Fridays brand will help to increase consumer awareness and anticipation around the new worldwide release day for new music. Official logo, branding and other fun graphics will be released shortly. BUT, in the package of marketing materials that was sent around, a rather curious graphic was used.
Don’t read anything into using Adele for an example. Or…should we? Naw….right?