In 2015, you can watch news on Snapchat, watch comedy clips on Spotify, andsend money to friends in Facebook Messenger. So the news that you can now buy albums on Tinder shouldn’t come as a big surprise.
Well, album in the singular. Tinder is selling the latest album by dance musician Zedd, in what looks like an experiment for an expansion of advertising (and shopping) within the dating app.
Zedd has a fake profile on the app that – if fans swipe right to approve it rather than left to reject it – takes them to a link to buy his True Colors album for $3.99 – half its price on other download stores.
According to Adweek, this is not a paid advertisement, but part of Tinder’s experiments to see how its app might be used officially to promote TV shows, films and music as well as other brands.
EDM star Zedd is the second musician to benefit, following a test involving singer-songwriter Jason Derulo earlier in 2015. In April, Derulo got his own profile on Tinder, and when fans swiped it right they could watch the YouTube video for his Want To Want Me single.
At the time, Forbes reported that more than 1.1 million people had swiped to watch in three days, with 14% of them – more than 150,000 people – tapping through to Apple’s iTunes Store where the single was being sold.
Via The Guardian