Starbucks Spotify deal gives baristas power to influence customer experience

Last week, Starbucks and Spotify announced a partnership that will see the popular music streaming service integrated into Starbucks’ 7,000 stores and its 10 million member strong loyalty program, My Starbucks Rewards.

As part of the deal, Starbucks’ 150,000 employees will be given a free Spotify Premium subscription.

But it doesn’t end there: in an effort to redefine the in-store experience, Starbucks is going to be allowing its employees to influence the playlists that determine what music is played in its locations. In other words, baristas will now also play the role of DJ.

Starbucks chairman and CEO Howard Schultz explained:

For over 40 years, music has played a vital role in Starbucks Third Place experience – inspiring our partners and customers in unexpected ways that have helped to shape the global pop culture. Throughout its history, Starbucks has worked closely with the music industry, offering a variety of artists a platform for their work.

By connecting Spotify’s world-class streaming platform into our world-class store and digital ecosystem, we are reinventing the way our millions of global customers discover music.

Via eConsultancy