Harlequin’s new campaign is actually pretty genius

We all work hard and most of us can appreciate some escapism, whether it’s through some Netflix-binging or just daydreaming.

Harlequin thinks it can help women make the most of their breaks from a busy day with their romance novels.

The new “Romance When You Need It” campaign from BBDO Toronto includes a playful video spot featuring a group of female co-workers celebrating their break from a hard day’s work by bringing their fantasy characters to life.

Via