The East Coast Music Association (ECMA) unveiled a series of landmark partnerships with the music industry associations from five regions, Music Canada, and Music Canada Live this weekend in an effort to help strengthen the future of Atlantic Canada’s music sector.
The cross-provincial effort brings together MusicNL, Music Nova Scotia, Cape Breton Music Industry Cooperative, Music / Musique NB, and Music PEI, and echoes the ECMA’s new new mission statement, which sees a commitment to ensuring East Coast musicians can have a sustainable career without leaving the region.
Undertaking the first steps towards this strategic development, ECMA – in conjunction with Music Canada and Music Canada Live – will spearhead an economic impact study to collect data on the benefits of the music sector to the regional economy.
“We want to put on the table just how strong music is as an economic driver,”Andy McLean, Executive Director of ECMA, told the Cape Breton Post.
Music Canada, an association that promotes the interests of the Canadian music community, produced a similar study for British Columbia which lead to the establishment of the BC Music Fund – a $15 million investment from the government to support and boost activities in the province’s music industry. Music Canada Live, an organization aimed at advancing and promoting the many economic, social and cultural benefits of the live music sector, has also been involved in similar studies, such as the Live Music Measures Up! report for the province of Ontario.
During a presentation at the Membertou Trade & Convention Centre on Saturday during Eastlink East Coast Music Week 2016, Amy Terrill, Executive Vice President of Music Canada, said these studies are intended to be “a road map” for “part of a bigger strategy.”