British people increasingly turning to subscription services, research finds

Carried out by YouGov for e-commerce firm Zuora, the research reckons that 13.9 million people in the UK are now signed up to video-on-demand services. In music, it estimates that 5.9 million are signed up to Spotify in one way or another (which sounds a little low), and 2.9 million are currently hooked into Apple Music (which sounds a little high).

Via