You all remember Mr. Potato Head, right? You likely decorated it with a variety of plastic parts like ears, eyes, shoes, a hat, a nose, and a mouth that attached to the main body.
But he’s recently been given a very drastic makeover, like it was designed by Picasso or Dali.
Meet Wonky Mr. Potato Head, created from a partnership between Hasbro and UK grocer ASDA to get people to appreciate imperfect vegetables.
Why?
Because every year 6 billion pounds of produce in the U.S. is unharvested or unsold because of cosmetic reasons.
It looks a bit different, but is perfectly fine and has the same taste. “Food waste for a long time didn’t get the airtime it deserves, so we welcome celebrity allies like Mr. Potato Head,” Ben Simon, a rep for the company, said. “I hope he can make people smile and realize how silly these cosmetic standards for produce really are.”
