The Hubert Humphrey presidential campaign of 1968 began when Vice President of the United States Hubert Humphrey of Minnesota decided to seek the Democratic Party nomination for President of the United States following the announcement by President Lyndon B. Johnson that he would not seek the party’s nomination.
On the eve of the election, Humphrey and his rival Richard Nixon each held four-hour televised forums from Los Angeles on rival television networks. Humphrey’s on ABC-TV at 8:30pm EST, Nixon’s on NBC-TV at 9pm EST. Humphrey fielded questions from a live studio audience and a phone bank of celebrities including Frank Sinatra. The Nixon telecast featured no interaction with anyone other than sports personally Bud Wilkinson who read queries from index cards beside rows of volunteers taking calls.
Humphrey was defeated by Nixon 301 to 191 in the electoral college. Although he lost, he would forever know that Frank stood by him.