Samsung will close its U.S. mobile music service — Milk Music — next month.
Milk Music launched in 2014 as a service that is exclusively for Samsung devices, but has struggled to gain traction in the competitive space of music streaming. It used to include video, until that component was shuttered last year, but the VR element of Milk will leave on.
“We have made the strategic decision to invest in a partner model focused on seamlessly integrating the best music services available today into our family of Galaxy devices. We believe that working with partners will accelerate innovation, enhance device sales and provide amazing new experiences for our customers,” Samsung said in a blog post.