Bowie’s 1980 sake ads for Crystal Jun Rock were the first TV commercials he ever appeared in, and before you call him a sell-out (I mean, really), Bowie gave an interview explaining why he did the ads:
There are three reasons. The first one being that no one has ever asked me to do it before. And the money is a very useful thing. And the third, I think it’s very effective that my music is on television twenty times a day. I think my music isn’t for radio.