Streaming is projected as the source of nearly all mobile music by 2022, according to new research from Strategy Analytics. The latest report pegged streaming as 76% of the mobile music market in 2015, and estimated that the share would grow to 95% by 2022.
Paid subscriptions are anticipated to contribute $9.5 billion to the global mobile music market in 2022, while ad-supported streaming revenue is estimated at $1.9 billion. In contrast, track downloads are only expected to provide $600 million. Despite the larger revenue contribution of paid streaming, Strategy Analytics projected that ad-supported streaming will continue to have the bigger audience through 2022.