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Kurt Cobain’s Estate will now be co-managed by Maverick’s Guy Oseary & Live Nation’s Heather Parry

Maverick’s Guy Oseary (Madonna, U2), and Heather Parry, president of Live Nation Film and Television, have signed on to co-manage the estate of Nirvana’s Kurt Cobain. Cobain’s daughter, Frances Bean, and widow, Courtney Love, brought in the Beverly Hills-based firm, which will oversee the name, likeness, artwork, digital and licensing for the singer-songwriter who died in 1994.

Estate management, once a business that rarely made headlines, has increasingly become a music profit center, with iconic acts like Elvis Presley, Janis Joplin, The Ramones and Tupac Shakur seeing an extension in the life of their songs, images and legends. “Managing an estate is not the music business. It’s the pop-culture legacy business,” says Jeff Jampol, whose company Jam Inc. counts the estates of The Ramones, Joplin, The Doors and Otis Redding on its roster. “The music represents an entry point, but estate management is an entirely different field — the media we deal with are books, documentaries, retail, apparel, museum exhibits … It’s about reanimating the body of work and putting it forward into the conversation, then all revenue streams will follow.”

Via