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Grocery store in affluent area raises prices 5 times the normal to highlight poverty

1 in 10 Bay Area families live on $24,300 or less, so Tipping Point Community adjusted the prices in a grocery store to simulate life on the poverty line. The organizers decked out the entire store with marketing material for a seeming sales promotion called “Poverty Line Prices.” But instead of seeing a discount when they reached the checkout counter, customers were confronted with prices five times more than what they’d normally pay. See how real shoppers felt when they had to pay for items we all take for granted.