The National Music Publishers’ Association (NMPA), on behalf of music publishers and songwriters, and YouTube have negotiated an agreement to distribute royalties for musical works used in videos on YouTube where ownership was previously unknown. As a result, millions of dollars in previously unclaimed non-performance royalties will be paid to publishers and songwriters, starting in 2017.
The agreement addresses the challenges around identifying ownership of musical works, and it will help solve the problem of attribution so that music publishers and songwriters can not only be paid for works viewed on YouTube in the past where ownership was previously unknown, but also be paid for those identified works moving forward.
“We appreciate YouTube’s willingness to work with us on behalf of the industry to help pay out millions of dollars in previously unclaimed royalties to publishers and songwriters,” NMPA President and CEO David Israelite said regarding the agreement. “It is essential that we work with digital services like YouTube – the most popular digital platform for music discovery – to fix the challenge of incomplete ownership information to ensure royalties are no longer unmatched and music owners are paid accurately by the platforms that rely on their work.”
“The revenue earned by the music industry on YouTube continues to grow significantly year over year, and we’re committed to making sure that publishers are paid for the usage of their works on our platform,” said Tamara Hrivnak, Head of Music Partnerships, Americas for YouTube and Google Play. “We are excited to partner with the NMPA to address the industry-wide challenges associated with identifying publishing ownership on digital platforms.”