The Number Of Baby Boomers Now Owning Smartphones Is Up To 60%

Smartphone ownership among baby boomers continues to grow, but boomers are still much less likely than millennials and Gen Xers to own such a device. eMarketer forecasts that only 60.7% of baby boomers—adults born between 1946 and 1964—will own a smartphone this year, while 83.0% of Gen Xers and 90.0% of millennials will do so. But an AARP study shows younger baby boomers are more likely to own such a device, and to do many activities with it. A July 2016 survey from AARP found that while baby boomers as a whole do lag in smartphone penetration, there’s a big difference between older and younger boomers in how likely they are to own a smartphone.