Elvis Presley’s music will reign on through a new deal with Kobalt

The King’s music will reign on through a new deal with Kobalt.

Kobalt will administer and provide publishing services for a vast majority of the Elvis Presley catalogue of more than 1,000 songs, including such classics as “All Shook Up”, “Jailhouse Rock”, “A Little Less Conversation”, “Return to Sender”, “Can’t Help Falling in Love” and others through a new administrative agreement with Authentic Brands Group (ABG) and Elvis Presley Enterprises, LLC.

The arrangement is effective from Jan. 1, 2017 and includes some of the “most desired tracks for film and TV trailers, soundtracks, and commercials,” notes Kobalt, the independent music services company, in a statement. Presley’s music continues to establish new records and find new fans almost 40 years after his death.

The Wonder Of You (Legacy/RCA), a collection of re-workings of the late legend’s hits with the Royal Philharmonic Orchestra, recently became Presley’s 13th U.K. No. 1 album — a record among solo artists.

Only The Beatles have more No. 1s with 15. Presley also set a new record for the longest span between No. 1 albums in the U.K., having first topped the survey with his self-titled RCA debut in 1956. The King also occupied the chart throne in 2015 with If I Can Dream, also featuring the Royal Philharmonic Orchestra.

“This is an absolutely momentous deal,” says Willard Ahdritz, founder and CEO of Kobalt, of the new agreement. Jamie Salter, chairman and CEO of ABG, added: “We are thrilled to partner with Kobalt to ensure that Elvis’ legacy as the King of Rock and Roll lives on forever. And Nick Woodhouse, president and CMO of ABG noted, “We are dedicated to preserving Elvis’ tremendous body of work and we are confident that Kobalt is committed to that same goal.”

Music from the Elvis catalogue was synchronized in recent feature films Bad Santa 2, Teenage Mutant Ninja Turtles: Out of the Shadows and Joy, and “Love Me Tender” is the soundtrack for Ralph Lauren’s current fragrance campaign.

Elvis’ music is bound to ring out loud next year. The 40th anniversary of the rock ‘n’ roll icon’s death will fall on Aug. 16, 2017.

Kobalt, also known as Kobalt Music Group, is an independent rights management and publishing company. Founded in 2000 by CEO Willard Ahdritz, Kobalt acts primarily as an administrative publishing company, not owning any copyrights.

Also offering label services and neighboring rights, the company has developed an online portal to provide royalty income and activity to artists and allow them to manage their rights and royalties directly.