Integr8 Research, the only company focused exclusively on providing custom new music research for the radio industry, announced its official public launch today with the release of its first industry study, “How Shazam Can Help You Predict Hits.”
“The goal with our Shazam study is the same goal we have for all the work we do: Give radio programmers confidence that they’re picking the right new music for their stations.”
The study examines which songs being “Shazamed” most ultimately became big hits for radio. A series of blogs will be published over the next few weeks to review the results, with part one now available at http://bit.ly/1TjHXxW. Among the study’s findings:
- 73% of the songs that become Top 10 hits on Shazam ultimately become Top 10 chart hits.
- On average, Shazam is two weeks early at predicting Top 10 hits.
“Programmers today have access to more information than ever about what new music is popular, but that hasn’t made picking the right new music any easier,” said Integr8 Research President Matt Bailey. “The goal with our Shazam study is the same goal we have for all the work we do: Give radio programmers confidence that they’re picking the right new music for their stations.”
Integr8 Research provides customized in-depth insights to help clients pick the right new music, using multi-methodological recruitment and advanced survey techniques to find a station’s most relevant listeners. It is the successor to Core Call Out Research, which began providing callout research based upon highly focused samples of strategically relevant listeners in the 1980s.