“Music ♥’s Everybody” is the message of a new merchandise campaign unveiled by SOCAN today, with all proceeds going to the Unison Benevolent Fund, a non-profit, registered charity that provides counselling and emergency relief services to the Canadian music community.
The e-commerce site was launched today with several pieces of merchandise already modelled by some of SOCAN’s notable members, who were quick to endorse both Unison and SOCAN as organizations that help music creators, publishers and artists.
Music ♥’s Everybody counter-intuitively turning the tables on the usual idea: Just about everyone loves music, and the idea of every genre and type of music unconditionally loving every person strikes a chord.
“I hope my fans, and all fans of music, get these cool clothes on for a great cause,” said SOCAN member and Montréal resident Ria Mae, whose song “Clothes Off” – co-written with fellow Haligonians and SOCAN members Classified and James Mullan – was a huge hit this year.
“SOCAN is giving us backing off their shirts,” said Sheila Hamilton, Executive Director of Unison Benevolent Fund. “Contributing all proceeds from sales of their cool merchandise to Unison means that more musicians who might be struggling with health or financial needs will be able to get by.”
“Music is unconditional in its love,” said Andrew Berthoff, SOCAN Chief Communications & Marketing Officer. ” Music ♥’s Everybody is a universal message that we hope all people, regardless of their musical preferences, will want to show off, while helping musicians and music industry professionals in need.”
The first pieces include Music ♥’s Everybody hoodies and shirts, plus some cool “SOCAN 90” gear. Campaign-style buttons are thrown in free with every purchase.
SOCAN worked with the turnkey ecommerce merchandise company Kill The 8 of Toronto to design the products. New items will be introduced regularly. Kill The 8 specializes in creating swag for musicians, including SOCAN members Sam Roberts Band, USS and Lights.