Philips Is Creating Their Own Team of Superheroes – Everyday Ones With The Help Of Spider-Man

Philips, the global leaders in health technology – although mostly known for their production of electronics – has launched its latest campaign in Australia which is aimed at healthcare professionals and wants to show the world how Philips sees healthcare differently.

The campaign was created by creative agency Ogilvy & Mather London and its story-line is inspired by true events and actions of Roger Corcoran, who has been cleaning windows the at Children’s Center of Mayo Clinic in Minnesota dressed as Spiderman to see a “smile on the little guys faces”. And that exactly corresponds with the goal of the campaign which suggests that: “There’s always a way to make life better.”

Via