85% Of You Will Stop Watching A Video If It Takes Too Long To Load

Video streaming quality issues continue to be a big problem for the advertising and media industries. Whether they’re caused by problems with slow internet connections, or high demand for streaming video content during peak periods, the continued troubles are turning off viewers and causing headaches for media executives.

Finding evidence of video viewers’ distaste for bad-quality video isn’t difficult. The latest example comes from a Q1 2017 study released by video performance and analytics firm Mux.

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