Snapchat Reaches 166 Million Daily Users, Up 36% Since Last Year

Posting its first quarterly earnings since going public, Snap Inc. reported that its daily active user base grew to 166 million in Q1. That’s an increase of 36% over year-ago levels but only a 5% gain from the previous quarter.

Snap defines a daily active user (DAU) as a registered Snapchat user who opens the app at least once during a defined 24-hour period.

In North America, Snap said it added 3 million daily users in Q1, reaching 71 million DAUs.