Velcro Brand Companies legal team decided to clear a few things up about using the VELCRO trademark correctly – because they’re lawyers and that’s what they do. When you use “velcro” as a noun or a verb (e.g., velcro shoes), you diminish the importance of our brand and our lawyers lose their *insert fastening sound.* So please, do not say “velcro shoes” (or “velcro wallet” or “velcro gloves”) – they repeat, “velcro” is not a noun or a verb. VELCRO is their brand. And you don’t want to make lawyers angry.