This is a real thing: Oreo Vinyl with Oreo Vinyl Record Player

This is a real thing: Oreo Vinyl with Oreo Vinyl Record Player.

Hong Kong agency Dimensions developed Oreo Vinyl in order to make the cookie more appealing to Chinese teenagers.

Borrowing the concept and mechanics of vinyl record, the data on the cookie is embossed with a mod which is made with laser cutting and engraving technique. And they wrote a program to transform the music into a pattern. After that, we make it into a laser-engraving friendly format and produce the mod for the Oreo Vinyl production.

The Oreo Vinyl pack comes with a mini turntable, and four different ‘songs. Each song is “a recomposed version of the Oreo anthem” in a different musical style: jazz, electronic, classical, and Chinese.

Oreo Vinyl Design from Dimension Plus on Vimeo.