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New Socialbakers data shows that Fans click on Facebook ads nearly 3 times as much as non-Fans.

Yes, organic reach has declined. But when posts are promoted to Fans instead of non-Fans, marketers get more out of their money. Far more.

At each turn, ads targeted to Fans outperformed those targeted only to non-Fans. They cost roughly the same per impression, but engagement metrics like cost-per-click and click-through rate make it clear just how much more valuable Fan targeting really is.

While targeting some ads to non-Fans will always be necessary for expanding your audience, promoting engaging content to Fans remains the most valuable action for Facebook marketers.

Entrepreneurial skills are the same talent as painting, dancing, sport makings etc. Thus, you can notice them in your kids at early stages and develop through their growing up. Below you will find some leadership activities for kids. They will help you teach your children creativity, self-confidence, positive thinking, and motivation, so that they could form the next generation of geniuses and leaders.

But before getting down to all these things to teach your child, try to realize that each and every kid can be taught anything. Thus, if a child can’t learn the way that you teach, you should teach the way that a child can learn.


Via Pumpic

Oh, Canada! This land of maple syrup, Molson and very few people (considering its size) is the second largest country in the world. Canada is a mix of world-class cities like Vancouver and Montreal, and an impressive list of natural wonders including the Canadian Rockies, Niagara Falls and the Bay of Fundy.

But amid these cosmopolitan centres and stunning sites are Canada’s eccentricities. For instance, did you know $1 and $2 Canadian coins are called loonies and toonies? Or, that more than half of the world’s polar bear population calls Canada home? Not to mention, the country has the most doughnut shops per capita. (Doughnut road trip, anyone?)

Curious about Canada’s other quirks? Here are 50 facts you may not already know about this North American country.



Snapchat has a reputation for fast growth, and considering that it currently has 100 million daily active users, that’s certainly not a stretch. But how does it compare to the growth of other popular social platforms?

Launched in September 2011, Snapchat is now just under 4 years old. For the sake of comparison, we decided to take a look at how other major networks – Facebook, Twitter, and Instagram – were doing 4 years in.

Here’s what WebPageFX found:


Judging by active users and daily growth, Snapchat’s 4-year growth is impressive. That being said, it’s also important to note that the app was released at a time when most Internet users were already familiar with social sharing.

When Facebook was released, however, social media was a relatively new concept (even Myspace was only a year old!), and getting people to put personal information online was certainly much more challenging. This makes the fact that their number of monthly active users was almost 75% of what Snapchat’s is today seem pretty impressive.


From launching billion-dollar brands to fronting iconic luxury labels, artists from Kanye West to Jessica Simpson are approaching style as an additional source of cash at a time when music sales have fallen. But as the numbers behind some of this year’s most major deals prove, musicians are returning the favor by lifting both the sales and social reach of the brands that have tapped them





Read the rest of the story on Billboard

Earlier this summer, The Canadian Independent Music Association proudly launched Road Gold: a certification program that celebrates and acknowledges Canada’s hard-working touring artists and bands!

With so many metrics to measure success these days, from album to streams to followers, we’re excited to launch a program that will certify ticket sales. Touring across this country tirelessly, filling venues and drawing crowds is an arduous task and an accomplishment worthy of praise.

Wondering about eligibility criteria? Not sure how to apply? Not to worry, they’ve put together a handy little infographic that will answer all your questions.