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Rules Of Life

Almost 4 years after the tragedy that struck Sandy Hook Elementary School, there continues to be no reduction in the number of gun violence acts committed each and every day. In the aftermath, families and communities are often left wondering what they could have done differently to have stopped it. Sandy Hook Promise (SHP), a leading national gun violence prevention organization, wants to help prevent acts of gun violence before they start through their no cost “Know the Signs” programs. SHP’s programs teach youth and adults how to recognize an individual exhibiting at-risk behaviors and how to effectively intervene to get them help BEFORE they hurt themselves or others.

Sadly, it has been reported that 80% of school shooters and 70% of individuals who completed suicides told someone of their violent plans prior to taking action — yet no interventions weren’t made. Working with award-winning advertising agency BBDO New York, SHP is launching a powerful PSA titled “Evan” to educate viewers that very often warning signs are given off before an act of violence occurs — but sometimes we don’t see what is right in front of us.

The short film is the story of Evan, a teen counting down the days to summer break, who demonstrates his boredom by writing on a table in the school library. The next day he finds someone has responded back. While we watch Evan’s story, another darker tale is unfolding simultaneously, but no one notices.

“When you don’t know what to look for or can’t recognize what you are seeing, it can be easy to miss warning signs or dismiss them as unimportant. That can lead to tragic consequences, including someone hurting themselves or others”, said Nicole Hockley, Co-Founder and Managing Director of Sandy Hook Promise who lost her first-grade son Dylan in the Sandy Hook Elementary School massacre. “It is important for us to show youth and adults that they are not helpless in protecting their community from gun violence — these acts are preventable when you know the signs. Everyone has the power to intervene and get help. These actions can save lives.”

“Through ‘Evan,’ we sought to show how different your perspective can be when you’re aware of the signs,” said Greg Hahn, Chief Creative Officer of BBDO New York. “We’ve been fortunate to work with the inspiring people at Sandy Hook Promise to help parents, students, and teachers better identify these signs.”

“Evan” demonstrates the problem that SHP is working to solve through their four “Know the Signs” research-based programs, provided at no cost to schools and community organizations. In just 22 months, SHP has already trained 1.5 million students, teachers school officials and parents in all 50 states in at least one of its programs.

As a result of their “Know the Signs” training, SHP has helped intervene on multiple threats — including a school shooting, suicides and bringing firearms to schools, as well as helping to reduce bullying and getting hundreds of individuals mental health assistance.

Like other public health issues, including heart attacks, domestic violence and strokes, PSAs have historically been a powerful tool in educating Americans on recognizing signs of someone needing help. SHP’s Know the Signs campaign is no different. BBDO New York seized the opportunity to expand SHP’s mission and educate millions with this powerful and educational PSA.

Sandy Hook Promise (SHP) is a non-partisan national nonprofit formed and led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012. Based in Newtown, Connecticut, SHP’s sole purpose is to prevent gun violence BEFORE it happens so that no other parents experience the senseless, horrific loss of their child. SHP delivers, at no cost, four Know the Signs programs that teach youth and adults to recognize signs of individuals who may be at-risk of hurting themselves or others and intervene to get them help before it is too late. SHP’s Know the Signs programs have helped stop a school shooting, multiple suicide and firearm threats, while also intervening to help individuals get mental health assistance. Additionally, SHP advocates for sensible state and federal policy that helps prevents at-risk individuals from hurting themselves or others, including limiting their access to firearms until they are deemed fit. To bring SHP’s Know the Signs programs to your school or community or help advocate for sensible policy, visit sandyhookpromise.org.

1 in 10 Bay Area families live on $24,300 or less, so Tipping Point Community adjusted the prices in a grocery store to simulate life on the poverty line. The organizers decked out the entire store with marketing material for a seeming sales promotion called “Poverty Line Prices.” But instead of seeing a discount when they reached the checkout counter, customers were confronted with prices five times more than what they’d normally pay. See how real shoppers felt when they had to pay for items we all take for granted.

Designed by Beastie Boy Adam Horovitz, the Keep x Ad-Rock Ramos is a new take on Keep Company’s classic midtop. Inspired to make a sneaker that would keep him warm during the winter months, the Keep x Ad-Rock Ramos features a water-resistant, nylon cordura body and is lined with synthetic shearling. The ankle features a channel quilted, silicon coated nylon accent, stuffed with synthetic down. The D-ring and bungee lace structure makes for easy slipping on and off, and both black and magenta laces are included. To finish, each pair features embroidery of Adam’s name, split between left and the right shoes. Net proceeds of the shoe will benefit Planned Parenthood. As always, all of their shoes are cruelty-free and consciously produced in factories audited by international, third parties who monitor ethical working conditions.

Deputies in Jefferson County are searching for a man who used a stolen credit card to purchase a home security system that will help prevent theft.

The Jefferson County Sheriff’s Office tweeted a series of surveillance pictures of the suspect as he walked out of a store in Jefferson County.

On Oct. 6 the suspect got the credit card out of a purse he stole by breaking through a parked car window outside Aspire Fitness on West Bowles Avenue in Littleton.

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“They definitely do things differently … The funny thing is, it’s not about talent, because I’ve known some incredibly talented people that have had only moderate careers or no careers at all. The real keys to success are drive and determination. You need to be willing to walk through walls to get to where you need to go and not get discouraged. I think that is something really big they have all had in common.” – Donald Passman, entertainment attorney, author of Everything You Need to Know about the Music Business, on what successful artists have in common

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New York Times: You featured Donald Trump on your programs many times over the years. What perspective has that given you on his presidential candidacy?

David Letterman: I’ve known Donald Trump for a long time, and I always thought he was exactly what New York City needed to have: the big blowhard billionaire. “By God, I’m Donald Trump, and I date models, and I put up buildings, and everything is gold.” Nobody took him seriously, and people loved him when he would come on the show. I would make fun of his hair, I would call him a slumlord, I would make fun of his ties. And he could just take a punch like nothing. He was the perfect guest.

So now, he decides he’s running for president. And right out of the box, he goes after immigrants and how they’re drug dealers and they’re rapists. And everybody swallows hard. And they think, oh, well, somebody will take him aside and say, “Don, don’t do that.” But it didn’t happen. And then, I can remember him doing an impression, behind a podium, of a reporter for The New York Times who has a congenital disorder. And then I thought, if this was somebody else — if this was a member of your family or a next-door neighbor, a guy at work — you would immediately distance yourself from that person. And that’s what I thought would happen. Because if you can do that in a national forum, that says to me that you are a damaged human being. If you can do that, and not apologize, you’re a person to be shunned.

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