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Rules Of Life

Last week, India Coran from Dale Speaking Radio Promotions and Digital Marketing in Toronto finally got to see Cher. It was a pretty incredible moment for her as she’s always been a fan. But as she likely danced all night, she came up with a list of things any artist can learn from Cher, and it’s pretty solid:

1) Have a kick-ass personality

She was known for years as “The Bitch” on Sonny and Cher. During her show while fans were screaming she was bold enough to say, “Shut up, I’m talking”. How do you not love that?

2) You don’t need to “fit in”

Cher made a point that she was never really a singer or an actress, so she had to figure things out on her own. You might not be a pop, rock, country etc artist. You may be a mix. You can still figure it out.

3) Make your shows a spectacle!

Granted, she does have A LOT more $$$ for fancy stage setups, dancers etc. But the point is that you should aim to make it impossible for people to take their eyes off of you.

4) Have a social media persona!

Cher is 67 and posts on twitter daily. Her tweets are emoticon filled, and it’s awesome. If Cher can do it, you can do it.

5) It’s ok to lack radio play

Cher’s newest album, Closest to the Truth, yielded 3 singles. Combined, they only received 105 spins on Canadian radio. Does she care? No. A lack of radio play is not the end of the world. I know that Cher has a huge reputation, but that’s all in the past. She’s not reaching any new fans via radio.

6) Use effects tastefully

Cher was the first artist to ever use auto-tune. It was an effect used in her 1998 single “Believe”. It’s a little bit of a signature sound now for her, but it’s used an an effect in dancier songs (such as Take It Like a Man), rather than a necessity. (In other words, she can sing!). If you’re a singer, make sure you can sing (live and recorded) without relying on auto-tune to fix imperfections.

7) Pay for the recording

Cher is listed as “Executive Producer’ on her new album. In other words, she fronted the $. It seems to be the way that music is going. As an artist, you’ll probably have to raise funds to record your album.

8) You can film a music video on a modest budget

Minus Cher’s extravagant paper headdress, her video for “Woman’s World” is just girls dancing in front of a green screen. Totally doable! There are so many ways to make a creative, budget friendly music video.

9) Be Confident

Cher doesn’t give a s*it what other people think about her. She looks, acts and dresses the way that she does because it makes her happy. A little marketing to emphasize who you are is great, but stay true to yourself!

10) Be Healthy 

Being an artist can mean a lot of late nights, partying, poor nutrition etc. The key to longevity is to be healthy. Cher has the most amazing body that I’ve ever seen for someone 67. If you want longevity in your career, you have to be healthy and treat yourself right (that includes adequate sleep!).

Russell Brand has a love/hate relationship with so many aspects of this world – the media, the audience towards him, and especially politics. But regardless of how you feel about his stand-up, you have to admire his thought process with the same respect as others in his league like George Carlin, Dennis Miller and Jon Stewart – it makes you ask yourself ‘What side are you on?’ This video compilation shows how passionate he is about creating awareness on his Rules Of Life on sustainability, corruption, life, love and so much more.

Hollywood celebrities and respected journalists span the globe to explore the issues of climate change and cover intimate stories of human triumph and tragedy. Watch new episodes Sundays at 10PM ET/PT, on SHOWTIME.

From DIYMusician:

Here is a quick list of artist revenue streams you may not’ve tried to tap into yet.

Remember, I said “streams.” Not all of these options are going to turn into giant rivers of cash on their own.

But when you add them to your normal music sales and performance revenues, they can make a huge difference in the success and sustainability of your music career.

14 ways musicians can earn more money this year
1. Alternative performances and house concerts - Fill in those blank calendar dates while touring. Check out “The Musician’s Guide to House Concerts” and our list of alternative venues.

2. Performance royalties - Get paid whenever your original music is used on terrestrial and internet radio, TV, and more.

3. Mechanical royalties – Maybe you’re already collecting a lot of your performance royalties through a Performing Rights Organization. But are you getting paid mechanical royalties for global streams, international downloads, and more? If not, CD Baby Pro will make sure you get paid ALL the publishing royalties you’re owed.

4. Your music on YouTube - That’s right, the video streaming giant is also becoming a giant in the world of music discovery and monetization too — and CD Baby can help you get paid for the usage of your music on YouTube.

Continue reading the rest of the story on DIYMusician

From DIYMusician:

Gone are the days when you’d record and release a new album every three or four years, throw all your promotional eggs into that one basket, tour non-stop for two years, and then repeat. Everything has changed, from the consumption habits of music fans to the costs and processes of music production.

Nowadays — especially in the independent music world — the more music you release (assuming it’s good music), the greater your chances of building a loyal fanbase that can help you sustain a successful career. Whether you’re releasing monthly singles, two EPs a year, or creating multiple live albums per tour, frequency is becoming key to building a buzz.

Here are 10 reasons you should be recording and distributing more music
1. Keep your existing fans “tuned in” - Our attention spans are getting shorter and our entertainment options are increasing. If you disappear for three years without any new music, you can’t expect your old fans to pick right up where you left off. You need to stay on their radar if you want them to continue supporting you with equal fervor. The more frequently you release music, the more chances you have to remind them of why they love you.

2. Generate more opportunities for press - Likewise, the more music you put out, the more chances you have to contact bloggers, music magazines, local weeklies, etc. Pinning all your PR hopes on one album release every few years really limits your chances to get the press talking about your music.

3. Pace your creative and recording workload - It’s very time-consuming (and potentially expensive) to complete a major recording project all at once. Generally to finish tracking and mixing a full album in one stretch, you’re looking at anywhere from two to twelve weeks’ worth of work. But what about one song a month? That sounds more manageable, healthy, and realistic, which probably means it’s more likely to happen!

You’ll put everything you have into one song at a time to get it right; then have a little break from recording until next month — rather than exhausting all your energy or ideas. You can release a single every month for a year (and even do a release party for each one if you want to draw some extra attention to the new music). At the end of the year, compile the best ten tracks into an album.

Continue reading the rest of the story on DIYMusician

Jerry Seinfeld stopped by Reddit for one of its famous Ask Me Anythings a few weeks back, and he has a few interesting thoughts on life for anyone to follow:

On Critics: “Very early on in my career, I hit upon this idea of being the Heckle Therapist…Instead of fighting them, I would say “You seem so upset, and I know that’s not what you wanted to have happen tonight. Let’s talk about your problem” and the audience would find it funny and it would really discombobulate the heckler too, because I wouldn’t go against them, I would take their side.”

On Having Enthusiasm: “In fact I would go so far as to say that was the key to the entire show, was that we really felt like together we were funny, and then the audience felt it, and that’s how you can somehow catch lightning in a bottle.”

On His Popularity: “That’s why I wanted to go back into doing standup comedy, because as the star of your own TV show you don’t get treated like that but as a standup performer you do get treated like that. It was hilarious, and absurd, but standup is a life of just brutal reality which is the opposite of the life I had been leading in LA and that I missed.”

On Creativity: “Writer’s block is a phony, made up, BS excuse for not doing your work.”

On Having A Dream: “I chose comedy because I thought it seemed much easier than work. And more fun than work. It turned out to be much harder than work, and not easy at all. But you still don’t have to ever really grow up. And that’s the best thing of all.”

“I haven’t given it one thought, I have to say,” Ronstadt says. “It wasn’t anything I ever thought about. I never thought of myself as a rock ‘n’ roll singer; I sang it, [but] it’s just one of the things I sang. I sang a lot of different stuff. I didn’t attend the last two times I was nominated for a Grammy, either. I don’t have anything against it; you just don’t do things for those reasons. If you’re working for prizes, you’re in trouble. There’s nothing wrong with it. I don’t mind it. It’s just not anything I ever gave a thought to.”

– Linda Rondstadt, who revealed her battle with Parkinson’s disease last year, on not attending the 29th Annual Rock and Roll Hall of Fame Induction Ceremony in Rolling Stone

On April 17, join Free The Children’s Craig Kielburger, Malala Yousafzai, Shiza Shahid and myself, among hundreds of thousands of others, as we go silent for 24 hours for the millions of girls around the world facing poverty, exploitation and the denial of their right to education.

Take your own vow of silence for an issue you care about and let your silence roar by spreading the word on social media using the hashtag #WeAreSilent.

“We realize the importance of our voices only when we are silenced.” — Malala Yousafzai

Anything you love, you do it. It’s got to be with a great sense of fun. Writing is not a serious business. It’s a joy and a celebration. You should be having fun with it. Ignore the authors who say ‘Oh, my God, what word? Oh, Jesus Christ…,’ you know. Now, to hell with that. It’s not work. If it’s work, stop and do something else. – Ray Badbury