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Rules Of Life

We’re not in a bad period where everybody is evil, or where everybody is buying into all this stuff. A lot of people are just confused.

I mean… the way things are, they’re a lot worse than they were in the early seventies. It’s an atmosphere that I recognize. It’s the atmosphere that made me do Horses. Because I looked around and thought “What the hell’s going on?”, you know, “what’s wrong with people?” They’re forgetting who they are. And um, in some ways, we’re forgetting who we are. New generations will make records or write poems or get involved in politics. There are always good people that are ready to make change. And you know, I feel discouraged sometimes, especially in my country – my country is very discouraging. But on the other hand, I just, I don’t know what it is…but…I mean life is beautiful.

We have a relatively short life span. But of all the things that we can get, you know, all the material things, life is the best thing that we have. And if you’re living and you’re breathing, you have a chance. And I just think at any moment people can start turning things around. You know, for me, just the fact that you asked a question like that, I think is optimistic.

I still feel young. I don’t feel like like your grandma I’m talking to you. You know – we’re like two humans…not that there’s anything wrong with a grandma. I’m just saying that I don’t feel severed by that. Because what we’re doing is we’re communicating. And that’s what…that’s how change will be made. And uh…I don’t know, it’s a rough time. All I can say is you know, try to be happy and take care of your teeth.

Drink a lot of water. And take care of your teeth, because if you don’t, it’s really a drag when you get older. So keep your teeth clean. I really spend a lot of time talking to people about their teeth because my generation had the worst teeth and the worst dental care. And when you get older, it’s a pain in the ass.

People think ‘It’s just your teeth’ and so they’re worried about their kidneys or their liver. But your teeth are really important. So, take care of your teeth as best you can. Drink a lot of water. Cultivate your mind. And try to be happy. Because the world is fucked up. I can’t pretend, or say “Oh, it’s not as bad as you think.” Yes, dear, the world is fucked up.

And a lot of reasons it’s fucked up is my country. But with all that, as an individual…I tell my kids too…you know…you like to think of yourself like a captain, and you’ve got this little boat. And sometimes the weather’s good, and you’re just sailing, and sometimes big storms hit, and you know, you’re in a stormy sea, but just ride it out, ride it out. Because it’s good to be alive.


If you’re planning on working your way up into the film industry, PAing is a rite of passage. Production Assistants (P.A.’s) are often overlooked, but are a crucial part of any production. They work as a team, have their eyes on everything, facilitate communication across the entire set, and keep everything running smoothly. On the set of RocketJump: The Show, they gave production assistant Colin West McDonald a go pro and followed him as he went about his day on the short “Tip Jar.”

Money doesn’t cry for you. You make it, you spend it, and it doesn’t care if you end up in debt. Shaquille O’Neal says he sought financial advice so he didn’t end up like “all the other athletes”

In the village of Yeli, China, two men have formed an unlikely team to improve their community. Sixteen years ago, Jia Haixia lost his eyesight. His best friend, Jia Wenqi, lost his arms as a child. Together, the two have planted 10,000 trees around their village and have become an inseparable duo.

“Being an 18-karat manic-depressive and having lived a life of violent emotional contradictions, I have an overacute capacity for sadness as well as elation. I know what the cat who wrote the song is trying to say. I’ve been there—and back. I guess the audience feels it along with me. They can’t help it.” – Frank Sinatra

Don’t do TOO well for your first single, your record label will expect those next 5 singles to be even better! Ha! Just kidding. Kind of. You’ll be surprised at how much your record label goals will differ from yours as an artist. Labels will come and go, but the artist is forever.

Find someone who is willing to sign you.

Don’t be afraid to write about your ex’s, your current lover, your friends and enemies. Live your life.

You’re never as good or bad as they say you are.

If you want your audience to leave your website immediately, just have music automatically start playing.

Laminate your lyrics sheet so the tears roll right off.

Skip writing titles, it’ll come to you. Skip the verses, they’re the east part. Skip the chorus, they’re the hardest part. Profit!

Artist tip for finding other writers: Ask them to show you their recently royalty check so you can see if you are compatible.

Everyone has an addiction, yours just happens to be music.

Fool me once, shame on you. Fool me twice, I write a song about you.

Some of the best songs come from off-the-wall ideas that may seem silly at first.

There are so many awesome bands out there. If you’ve got a fan, treat them right. Commitment to yours is a blessing, not a curse.

Don’t trash other bands online, they might be on the label of the next company you send your demo to.

To get your emails being read, think of short, catchy subject lines. Simply putting your unknown band name isn’t enough.

The more people love you when you’re successful, the more people will wish you were never born.

Don’t write anything in your bio your guitarist can’t cash.

You’re not selling a product, you’re selling YOU. Answer this – “Our band created this album because…” and that’s your story.

Write your first line of press release as if media won’t read the 2nd line. Write your 2nd as if they’re not going to read the 3rd.

PR Tips about social media:
1. Be Kind.
2. Be Kind.
3. Be Kind.

Pitch the story, not the music. When was the last time you read an interview that detailed the illumination of sounds?

It’s better to have 10 fans who love you than 100 who like you.

If you playing music is solely about being famous, you’ll eventually stop playing music.

Don’t worry if your idea sounds impossible. Every great idea at one point sounded impossible.

You don’t have to be on every social media site to promote. . If your audience isn’t there, don’t waste your time.

The block button on social media is your friend. Don’t waste a moment with those who drag you down, naysay and time-suck.

I recently read Hunger Makes Me A Modern Girl by Carrie Brownstein of Sleater-Kinney. There is a section where she talks about people always ask her what’s it like to be a successful rockstar while being a female. Do you ever feel like the industry treats you differently because you’re a woman?

Rhiannon “Ritzy” Bryan, The Joy Formidable: Starting off, I’m an opinionated asshole. The problem when you’re a female what’s come before you, in terms of conforming people thinking you should conforming to, anything outside comes outside of these. A couple of label people in early days told me “Ritzy should be more like this” or “Ritzy should look more like this.” How about being yourself, being truthful in your style? All that stuff is fucking boring. You’ve got to be strong, you’ve got to have to a lot of layers of skin. If you’re not loving the music the other stuff can really fuck you up. It can be tough sometimes but you’ve got to laugh, ignore the rest of it. Stand up for things. I’ve always been of the mindset to let the music do the talking, whatever your opinion is.

Do you pay much attention to critics?

Everyone is entitled to their own opinion, they are fine with me. I don’t expect everyone to love it. What I really dislike about album reviews and certain writers is really just the laziness. A lot goes into recording, it all comes from a sincere and heartfelt place, so I’d hope that the writer considering our work put that same amount of effort in. We even had one of the local newspapers say that we are from London, we’re fucking Welsh. Some of these writers don’t deserve to be journalists. Love your craft like I do my music. I take pride in the records that I make, so I don’t want to read a review that sounded like it was written on the toilet. I was reading an article on Pitchfork, and I laughed and told them to go fuck themselves. You don’t know about the fight that goes on behind the scenes. I just don’t like nastiness and personal attacks. Be responsible. And everyone is so scared of the journalists too. The power used to be with the musicians, back when they didn’t care what was wrote about them. Back then artists said things because they meant it, because they believed it. They didn’t care about sponsorship, or money or whatever. Art is meant to lead.