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Sesame Street

Go behind the scenes of the Apple commercial, with Cookie Monster and everyone’s favorite personal assistant, Siri.

Here’s the original ad featuring iPhone 6s with Hands-free Siri. Just say, “Hey Siri,” and Siri’s there to help you with pretty much everything.

“You know, life not all guessing games, frog. Sometimes we have to care about friends — especially friends who love cookies. Friends who love cookies so much they play silly guessing games.” — Cookie Monster, getting it right.

Best part? When he says, “Me all ears.”

Everyone’s friends from Sesame Street are inviting kids to join their band. TheSesame Street Makes Music app, now available in the App Store, welcomes kids to discover musical instruments and play some of their favorite songs with Abby, Cookie Monster, Elmo and Ernie. Created by Sesame Workshop and IDEO with the NAMM Foundation,Sesame Street Makes Music provides fun ways for kids to explore tempo and beat and hear a variety of music genres.

Sesame Street Makes Music features six classic songs kids can play including a reggae version of “If You’re Happy and You Know It,” and a jug band rendition of “Old MacDonald.” Kids can play songs with the band in the Sesame Street concert hall or explore a variety of instruments on their own.

“Music has such a powerful connection to helping kids learn. Sesame Street Makes Music is an exciting, interactive way for kids to engage in the fun of expressing themselves through music and discovering the wide world of music with the characters and songs they love,” said Jennifer A. Perry, Vice President, North America Media Products and Publishing.

“Research continues to show that music learning may have profound health, social and cognitive development benefits even at the youngest ages,” said Mary Luehrsen, executive director of the NAMM Foundation. “But most of all, music is a fun way for kids to be creative and engage with the world around them. We hope that this app helps place the power of music and creativity into more kids’ hands, while kicking off a lifetime of music making!”

Sesame Street Makes Music is available for iPhone and iPad through the App Store for $2.99.

Sesame Workshop is the nonprofit educational organization behind Sesame Street which reaches 156 million children across more than 150 countries. The Workshop’s mission is to help kids grow smarter, stronger and kinder. Delivered through a variety of platforms, including television programs, digital experiences, books and community engagement, its research-based programs are tailored to the needs of the communities and countries they serve. For more information, visit us at www.sesameworkshop.org.

The NAMM Foundation is a nonprofit organization with the mission to advance active participation in music making across the lifespan by supporting scientific research, philanthropic giving and public service programs. For more information about the NAMM Foundation, please visit www.nammfoundation.org.

IDEO is a human-centered design and innovation firm ranked independently among the ten most innovative companies in the world. Learn how our team of child-development experts, veteran toy designers and interaction designers approach the creation of award-winning kid apps at www.ideotoylab.com.

Sesame Street’s return to television starts January 16 at new home HBO, and they’ve released a new trailer for the classic children’s series, which features famous faces who have appeared on the program in the past, including Jon Hamm, Pharrell Williams, Tina Fey, Usher, and Gwen Stefani.

In addition to the next five seasons of Sesame Street, Sesame Workshop will produce a Sesame Street Muppet spinoff series, as well as develop a new original educational series for children. HBO has also licensed over 150 library episodes of Sesame Street. The all new series will also be made available to PBS and its member stations after the first window. Episodes of Sesame Street will continue to be made available, uninterrupted, as part of the PBS KIDS service on PBS member stations.