Today marks the launch of the 2014 JUNO Awards “What Do You Do?” initiative, an online awareness campaign designed to inspire conversation and action around sustainability. The initiative kicks off with the release of a video which features Canadian musicians and celebrities including Billy Talent, Chris Hadfield, and Said the Whale amongst others, talking about the steps that they take in their daily lives and work to be more sustainable. The video is available at www.junotv.ca.
To get involved, people are encouraged to get online, engage and tweet @TheJUNOAwards the answer to the question: What Do You Do to live more sustainably using the hashtag # JUNOWDYD. Participants will be entered into a draw for JUNO merchandise and tickets to 2014 JUNO Week events. The initiative will run throughout the month of March, with subsequent videos being released each Thursday to spark ongoing creativity and dialogue, and the final draw set to be held on March 27, 2014.
“One of the overarching objectives of our sustainability initiatives is to inspire people to take action to create positive impacts for our communities and the planet,” said Chris Topping, Vice President & General Manager, CARAS/The JUNO Awards. “The What Do You Do initiative is designed to support fulfillment of this objective and we are excited to get people engaged!”
The launch of the What Do You Do initiative is complemented by the return of 11-year-old Hannah Alper a well-known speaker, activist and writer, as the JUNO Awards eco-blogger. In this role, Hannah will be writing a blog series that will talk about all things sustainability and the JUNOS. Her blogs will be posted on junoawards.ca on Mondays throughout March.
These efforts are part of a larger strategy designed to enhance the sustainability performance of CARAS operations and JUNO Week events. The strategy entails collaborating with partners and suppliers to reduce resource consumption, manage waste, mitigate climate change impacts, integrate sustainability considerations into purchasing decisions, and create positive legacies in the host community.
Initiatives put in place through the strategy are enabling CARAS to deliver JUNO Week events in accordance with CSA Z2010, a national event sustainability management standard, for the fourth consecutive year.
Several key partnerships support the CARAS sustainability initiatives. Strategin Solutions assists with design and delivery of the overall sustainability strategy. Less Emissions Inc. offsets the carbon footprint of venue heating/cooling and travel by organizers, CARAS members, production crews, nominees, and JUNO Week event attendees. Bullfrog Power provides renewable electricity for the CARAS office as well as JUNO event venues and hotel stays.
Official JUNO Awards website: www.junoawards.ca
JUNO Awards on Twitter: @TheJUNOAwards
JUNO Awards on Facebook: www.facebook.com/TheJUNOAwards
JUNO TV: www.junotv.ca
CARAS website: www.carasonline.ca