Today marks the launch of the 2014 JUNO Awards “What Do You Do?” initiative, an online awareness campaign designed to inspire conversation and action around sustainability. The initiative kicks off with the release of a video which features Canadian musicians and celebrities including Billy Talent, Chris Hadfield, and Said the Whale amongst others, talking about the steps that they take in their daily lives and work to be more sustainable. The video is available at www.junotv.ca.
To get involved, people are encouraged to get online, engage and tweet @TheJUNOAwards the answer to the question: What Do You Do to live more sustainably using the hashtag # JUNOWDYD. Participants will be entered into a draw for JUNO merchandise and tickets to 2014 JUNO Week events. The initiative will run throughout the month of March, with subsequent videos being released each Thursday to spark ongoing creativity and dialogue, and the final draw set to be held on March 27, 2014.
The launch of the What Do You Do initiative is complemented by the return of 11-year-old Hannah Alper a well-known speaker, activist and writer, as the JUNO Awards eco-blogger. Her blogs will be posted on junoawards.ca on Mondays throughout March.
These efforts are part of a larger strategy designed to enhance the sustainability performance of CARAS operations and JUNO Week events. The strategy entails collaborating with partners and suppliers to reduce resource consumption, manage waste, mitigate climate change impacts, integrate sustainability considerations into purchasing decisions, and create positive legacies in the host community.
Initiatives put in place through the strategy are enabling CARAS to deliver JUNO Week events in accordance with CSA Z2010, a national event sustainability management standard, for the fourth consecutive year.
Several key partners support the CARAS sustainability initiatives: Strategin Solutions, Less Emissions Inc. andBullfrog Power.
For more information about the 2014 JUNO Awards and associated upcoming events, visit junoawards.ca.