The Best Vintage Apple Ads from the 1970s-80s

Apple Inc. has had many notable advertisements since the 1980s, maintaining a style of contemporary art focusing on showing how the product is used rather than telling consumers about the product while also incorporating popular culture references. For a special post-election edition of Newsweek in November 1984, Apple spent more than $2.5 million to buy all of the advertising pages in the issue (a total of 39). Apple also ran a “Test Drive a Macintosh” promotion that year, in which potential buyers with a credit card could try a Macintosh for 24 hours and return it to a dealer afterwards. One ad contrasted the original Macintosh and its simple user brochure to the IBM Personal Computer with its stacks of complicated manuals. Here are some the great ads from the company who later taught us to “Think Different.”

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