Almost half of you spend half a concert or longer on your cell phones

Tiny screens—and some not so tiny—have made their way into just about every corner of our lives, and live events are no exception. Like a band that’s blowing up the charts, smartphones are popping up at nearly every venue and live event out there.

It’s clear that mobile is permeating fans’ event-going experience before they even enter a venue or walk through the gates of a festival: Today, 35 percent of tickets sold by Ticketfly are purchased on mobile devices – a 40 percent increase from 2013 to 2014 – and 45 percent of Ticketfly’s traffic comes from smartphones.

But what happens once fans come through the doors? And how would event-goers use their phones if they could? Ticketfly commissioned Harris Poll to field a survey online among U.S. adults who have a smartphone and attend live events to determine how – and how much – they are using their phones during live events, and shed some light on what they will be doing in the future. Here’s what we found:

 

TOP FINDINGS

    • Thirty-one percent of 18-34 year olds are using their phones during half of an event or longer.
    • Forty percent of female smartphone owners 18-34 that attend live events say they use their phones to take pictures at events, compared to only 24 percent of males their age.
    • Females in the 18-34 age range are also more likely than their male counterparts to share their experiences via social media apps during the event (35 percent vs. 22 percent, respectively).
    • Seventy percent of smartphone owners age 18-34 who attend live events are interested in using their phone as their ticket to enter an event.
    • Two thirds (66 percent) of smartphone owners age 18-34 who attend live events are interested in using their phone to pay for food, beverages and merchandise.

Via Ticketfly