Malcolm McLaren on The Beatles, The Stones, and How To Market To Teenagers, 1984

Malcolm McLaren was a British musician, impresario, visual artist, performer, clothes designer and boutique owner, notable for combining these activities in an inventive and provocative way.

With a keen eye for trends, McLaren realised in the 1970s that a new youth style was needed, and largely initiated the punk movement, to which he supplied fashions from the Chelsea boutique ‘SEX’, operated with his girlfriend Vivienne Westwood. After a spell advising the New York Dolls in the US, McLaren managed the Sex Pistols, to whom he recruited the nihilistic frontman Johnny Rotten. The issue of a controversial record, “God Save the Queen”, satirising the Queen’s Jubilee in 1977 was typical of McLaren’s shock tactics, and he gained publicity by being arrested after a promotional boat trip outside the Houses of Parliament.