Katy Perry Is Your New H&M Festival Fairy

It’s the season of celebrate and H&M has a very big reason – they signed on a festive fairy named Katy Perry to casts her magic spell and takes shoppers on an action-packed, fun-filled parade.

Katy Perry has aligned herself with several products in the past, and she will forever get a lifetime pass from me when she worked with Staples, in a campaign called “Make Roar Happen.” The office-supplies giant connected with teachers working in schools unable to afford staple resources to reach out for local donations earmarked to provide kids with the materials they need to learn. The charity has already helped fund more than 450,000 classroom projects and impacted more than 11 million students.

So, watch the video, and know the holiday season starts here.