1976 Star Wars Memo From A Fox Executive Shows When To Trust Your Gut Instinct

Peter S. Myers was the vice-president of domestic distribution for 20th Century Fox in 1976. In November of that year, he heard positive reports from people involved with the movie Star Wars and those who had seen rough footage of the film in progress. Myers then sent a four-page telegram to his underlings, outlining an unprecedented distribution plan for the movie, as he knew it was great. He trusted his gut. To say Myers was a Star Wars hype-man would be an understatement. “I am saying the picture should get better treatment than Godfather, King Kong, Jaws, Poseidon or Towering Inferno,” he proclaimed in the telegram, and even declares “it is quite possible Star Wars will emerge as the all time box office champion.”