Watch David Bowie’s Japanese TV Commercial for Sake from 1980

Bowie’s 1980 sake ads for Crystal Jun Rock were the first TV commercials he ever appeared in, and before you call him a sell-out (I mean, really), Bowie gave an interview explaining why he did the ads:

There are three reasons. The first one being that no one has ever asked me to do it before. And the money is a very useful thing. And the third, I think it’s very effective that my music is on television twenty times a day. I think my music isn’t for radio.