Hello Nasty is the fifth studio album by Beastie Boys, released on July 14, 1998 by Capitol Records and sold 681,000 copies in its first week, debuting at #1 on the Billboard 200 album sales chart. The album won two awards at the 1999 Grammys, in the categories of Best Alternative Music Album and Best Rap Performance by a Duo or Group for “Intergalactic”.
To promote their album, the group used an ingenious marketing tactic by way of creation of an infomercial. Calling the 1-888 number that flashed on the screen throughout the half-hour parody led viewers to where they could pre-order Hello Nasty and have it delivered to their doorstep on July 14, the ad also included the URL for Grand Royal’s newly launched website.
