Bruce Dickinson Announces His Long-Awaited Memoir, “What Does This Button Do?”

Bruce Dickinson is best known as frontman for the multi-million selling giants of heavy metal, Iron Maiden, with whom he has enjoyed worldwide success for 25 years. However, his story outside of Maiden is equally remarkable. Prior to joining that band Dickinson enjoyed stardom with Samson, while his post-Maiden solo career has brought much critical success. Further away from his day job, Dickinson is a true renaissance man. A member of the British Fencing team, he also hosts his own show on flagship digital radio station, BBC 6Music, is a best-selling fiction author, and TV presenter for the Discovery Channel and Sky One. Dickinson is also employed by the commercial airline Astreus as a first officer, and even participated in a mercy mission to rescue British residents from Beirut during the summer of 2006.

And now, he’s written a long-awaited memoir called “What Does This Button Do?”

Pioneers of Britain’s nascent Rock & Metal scene back in the late 1970s, Iron Maiden smashed its way to the top, thanks in no small part to the high-octane performances, operatic singing style, and stage presence of its second, but twice-longest-serving, lead singer, Bruce Dickinson. As Iron Maiden’s front man—first from 1981 to 1993, and then from 1999 to the present—Dickinson has been, and remains, a man of legend.

But OTT front man is just one of the many hats Bruce wears. In addition to being one of the world’s most storied and well-respected singers and songwriters, he is an airline captain, aviation entrepreneur, motivational speaker, beer brewer, novelist, radio presenter, and film scriptwriter. He has also competed as a world-class level fencer. Often credited as a genuine polymath Bruce, in his own words (and handwritten script in the first instance!), sets forth many personal observations guaranteed to inspire curious souls and hard-core fans alike.

Dickinson turns his unbridled creativity, passion, and anarchic humour to reveal some fascinating stories from his life, including his thirty years with Maiden, his solo career, his childhood within the eccentric British school system, his early bands, fatherhood and family, and his recent battle with cancer.

Bold, honest, intelligent and very funny, his memoir is an up-close look inside the life, heart, and mind of one of the most unique and interesting men in the world; a true icon of rock.