Could this invention be the future of ear plugs at concerts?

Ear plugs are decidedly not a “cool” thing to wear at concerts. But you may still be familiar with that ringing in your ears after a loud concert that just kept bugging you. That’s called tinnitus and, shockingly, it’s real bad for your hearing. Experts agree that long exposure to levels of sound over 85dB can cause hearing loss, and most clubs and concerts are over 100dB. That’s why EarDial was invented. This comfortable, discreet hearing protection was specially designed for loud music environments. It filters noise so you can enjoy the music, and still chat with your friends.