Music Canada launches new non-profit organization Music Canada Cares

Music Canada is pleased to announce the establishment of Music Canada Cares, an affiliated national organization that will lead Music Canada’s corporate social responsibility efforts.

Music Canada Cares is a dedicated non-profit focused on highlighting the extraordinary benefits of music to society. Music Canada Cares will work to promote equitable access to music education, and strive to improve the connection between Canada’s diverse music industry and communities.

Music Canada Cares’ first initiative is The Three Rs Music Program. The program will improve the inventory of musical instruments in Ontario’s publicly funded schools by rescuing gently used instruments, restoring them to a fully functional condition and reuniting them with students across the province.

The Three Rs Music Program will serve both English-language and French-language schools, with the goal of improving access to quality music education for youth across Ontario. The program prioritizes providing instruments to Indigenous, at-risk, and underrepresented communities.

Music Canada is a non-profit trade organization that represents the major record companies in Canada: Sony Music Entertainment Canada, Universal Music Canada and Warner Music Canada. Music Canada also works with some of the leading independent record labels and distributors, recording studios, live music venues, concert promoters, managers and artists in the promotion and development of the music cluster. For more on Music Canada, please visit www.musiccanada.com