Although discovered way back in the 1940s it’s only now that we’re recognizing the true potential of CBD and it’s really taking the world by storm.
The cannabis/hemp derived medicine alternative has made more headlines in the last few years that we care to count with countless personal accounts and anecdotes boasting the incredible capabilities of the new wonder-compound.
It seems that everyone and anyone is using and advocating CBD use for a plethora of different health benefits, conditions and just about everything else you could think of. From your next-door neighbor whose name you just can’t quite remember to some of the biggest stars on the Hollywood Walk of Fame and even the Duchess of Cornwall, CBD is used by all.
Of those in the public eye, it’s musicians that are proving some of the biggest CBD fans with huge A-list celebrities swearing by tinctures, topicals and more.
So let’s take a look at just a handful of the countless musicians advocating CBD to see if we can find out what the hype is about.
We’re starting strong in our list with everybody’s favorite Canadian rapper, Champagne Papi himself, Drake.
The rapper, singer, songwriter, producer, and actor is no stranger to business and seeing the capabilities of CBD must have triggered something in the left-brain as he partnered with Canadian cannabis giant “Canopy Growth Corp”.
The company, partially-owned by Snoop Dogg (more on that in just a second), was reportedly partnered with to launch a cannabis production company named “More Life Growth Company” of which Drake is reportedly the majority owner with a 60% share.
The company is ahead of the competition and with a license from Health Canada (which oversees the cannabis market) already acquired, it won’t be long before we’re seeing CBD adverts with Drake’s face plastered all over them.
2. Snoop Dogg
If you had to put money on any celebrity advocating CBD usage, chances are that Snoop Dogg would show up somewhere near the top of that list.
Snoop Doggy Dogg is incredibly well known for his love affair with cannabis, making the plant a huge part of his brand since releasing his very first album way back in 1993. Since then, Snoop has been incredibly vocal with his cannabis usage, but more recently his love for legal CBD products per the FDA has started to shine through too.
He’s not afraid to put his money where his mouth is either and in 2015, Snoop launched his very own lineup of cannabis products, “Leafs By Snoop”, which included edibles, flowers, and concentrates. Continuing with the business side of things, Snoop launched his own 3D CBD product under the same brand consisting of a THC to CBD ratio of approximately 5:8.
But the partnership that I don’t think any of us expected was teaming up with Martha Stewart to launch a further lineup of CBD products under Canopy Growth Corp, of which he’s a part-owner as of 2018.
3. Willie Nelson
Speaking of celebrities that you’d back for promoting CBD, it’s Willie Nelson that will undoubtedly keep Snoop company at the top of plenty of lists.
The country music legend, seeing an opportunity to extend his brand, launched his very own CBD company with his wife, Annie, called “Willie’s Remedy. Speaking to Forbes about the new venture, Annie was quoted:
“The Willie’s Remedy line is a purposeful departure from Willie’s Reserve. It’s not about getting high, but it’s still all about Willie and the benefits we believe cannabis has to offer. Willie and I are proud to offer quality, American-sourced hemp wellness options for people of his generation, our kids’ generation, and everyone in between.”
Willie’s Remedy stocks CBD-infused coffees, teas, and oils to customers across the length and breadth of the United States and with further plans to extend from just CBD to THC products, we’ll be hearing plenty more from the country star in the coming years.
4. Jay Z
Following on from an incredibly successful music career, Shawn Corey Carter (or Jay Z as he’s more commonly known) ventured into everything from clothing lines, beverages, real estate, sports teams, and record labels to amass a net worth of over $1 billion.
It’s hardly a surprise then that the celeb instantly saw the potential of CBD products and in 2019, Jay-Z signed a deal with the California-based cannabis company Caliva. Naturally, a handful of adverts and pieces to camera chatting about the products didn’t quite cut it for the branding mogul and Jay-Z became the Chief Brand Strategist of the company, influencing the creative direction of the brand.
“Anything I do, I want to do correctly and at the highest level. With all the potential in the cannabis industry, Caliva’s expertise and ethos make them the best partner for this endeavor. We want to create something amazing, have fun in the process, do good and bring people along the way.”
Caliva offers a wide range of different cannabis-based products, including CBD, to customers across the United States and with a name as big as Jay-Z’s on board, there’s no telling the levels of success that could be reached.
5. Gene Simmons
Having famously claimed that he’s never smoked marijuana, bassist, co-lead singer of Kiss and music streaming disapprover Gene Simmons isn’t someone that first comes to mind when brainstorming musicians in the CBD market.
However, Simmons does believe in the medical benefits of cannabis and has put his money where his mouth is in dramatic fashion, investing $10 million in Canadian cannabis grower Invictus. Speaking to CNN Money, Simmons was quoted stating:
“I’ve got $10 million wrapped up in the stock [Canadian cannabis company Invictus] because I believe in it. For me, it’s a business move.”
Although we’re doubtful that Simmons is a legitimate advocate of CBD and the potential that it has, it’s clear to see he believes that there’s a bright future in the industry.
To wrap things up
From Drake, Snoop Dogg and Jay-Z to Willie Nelson and, confusingly, Gene Simmons, there are countless big names in the music industry getting their paws firmly into the CBD industry.
With such investment and influence thrown into the mix by the famous investors, we think it’s safe to say that it’s both an industry and a product to keep an eye on.
We’re only in the very early stages of CBD development, the future is a very exciting place to be.