How an Artist Can Build Their Online presence

By Mitch Rice, Sponsored Post

Being included in playlists of music platforms is a great advantage for an artist. Imagine having your music among the most popular songs. It will not only bring you an audience and popularity, but also it will positively affect your name. However, being included in the playlist of platforms such as Apple Music or Spotify is not easy. At first, you may not get included in the most favorite playlists; however, later, as you become famous, your music will earn its place. Millions of people listen to the music included in the playlists, so it is a great way to promote your music.

Music blogs are also another excellent way for promotion. Many big blogs are very well-known, and millions of people read them. However, you can also benefit from the small ones, especially if you are a beginner.
For doing everything mentioned above, you need to put in a lot of effort. Many music artists use the services of music distributors, who take care of everything connected with getting included in playlists or blogs. So, maybe a little help can be very beneficial for you and your career.

How Can You Build an Audience and Fanbase?

Every artist needs a fanbase. Your fans are the ones who give you the motivation and energy to produce the best music. In addition, they are the first judges of your music, so their opinions matter a lot. It doesn’t matter which is your genre; there will always be people who value your music and support you. As a result, they will start to share your music, and others will start listening to it. Hence, one of the most valuable aspects of any musician’s career and promotion is fanbase.
Communicate with Your Audience
In order to build a long-term relationship with your audience, you need to create a warm atmosphere and communicate with them. This way, they will see that their favorite artist is close to them, and they can reach out to you. Try to answer your fans’ comments, go live on your Instagram or Facebook, organize meetings with them, etc. As your fan base increases, it will become harder for you to keep in touch with them. Famous artists are just unable to allocate so much time. However, it would be best if you always tried to maintain a warm relationship.

Make them Part of Your Journey.

Every fan wants to feel special. If you make them feel that they are part of your road and contribute to your success, they will be valued. So, in order to do so, you can create backstage videos for them or show how you make music. For example, before releasing the music, you can make videos and introduce to them how you made the music and show the overall process. It is exciting and very emotional for your fans, as they can see some insights from your life.

Be Ready Always to Learn

The world changes very fast; hence there are always new tools and technologies for music promotion and marketing. You need to learn every day to stay up to date and take advantage of every new feature. Five years ago, no one would imagine that there will be an app such as TikTok; however, today, it is one of the biggest social media platforms for music promotion. So, be open and constantly search for new opportunities.