By Mitch Rice
Have you been wondering why your business isn’t seeing strong sales numbers? Even if you’re marketing consistently, you might not be generating leads or making a respectable number of sales. But why is this?
For most business owners, the answer lies somewhere in their marketing tactics. Many of us operate under dangerous marketing misconceptions.
The marketing industry is vast and complicated. It’s easy to get lost in a sea of terrible advertising advice and poor-quality marketing services.
We’re here to help. Keep reading for the top three marketing myths that can derail your sales projections.
- You Should See an Immediate Return on Your Investment
Of all the marketing misconceptions, looking for a quick return on your advertising investment is the most impractical. Marketing is a numbers game.
Only a certain percentage of people who see your ads will become paying customers. You have to give your ad time to run its course and reach a high number of consumers.
Just as importantly, it takes time for marketing messages to break down the walls of the average consumer, who sees about 5,000 ads a day. Marketing is about planting a seed, watering the seed, and waiting for it to blossom into genuine interest.
Cutting the cord on a marketing campaign too early is like giving up digging for gold a few feet before you find treasure.
- You Don’t Have to Pay for Effective Marketing
Thinking you can get by on free marketing is one of the biggest marketing misconceptions. While you can certainly gain a lot of attention through organic marketing, paid marketing will always be more effective. Paid marketing tactics are designed to get your message in front of consumers outside of your realm of influence.
For example, when you learn the answer to “What is paid media in marketing?” you might never want to use organic media marketing again. This includes things like:
- Influencer marketing
- Paid social media ads
- Retargeting campaigns
The truth is, paid advertisements like these bring in big conversions. We also recommend looking into pay-per-click ads to help you gain brand awareness on search engine sites like Google.
- Content Marketing is Just a Way to Increase Your SEO Rankings
Content marketing is one of the best organic marketing strategies of our age. Any respectable marketing guide talks about the importance of creating valuable content for your blog.
However, this isn’t just to pepper your article with trending keywords. This is one of the most dangerous marketing myths.
Content marketing should also serve to form a stronger relationship with our audience. Through your content, they’ll learn to trust you as an authority in the industry.
Yes, the targeted keywords will help draw them to your website. Once they’re there, however, you have to give them a reason to stick around.
This is where valuable content becomes important. The more valuable your content is, the longer the consumer will stick around. Valuable content will also generate leads that have the potential to turn into sales.
Are You Operating Under Marketing Misconceptions?
We hope these marketing tips serve you well. The marketing misconceptions listed above have thwarted many driven and hard-working business owners. You don’t have to become one of them.
Data and information are provided for informational purposes only, and are not intended for investment or other purposes.