Efficient Opening of the Sweepstakes Business

By Mitch Rice

The simplicity of initiating an online project is impressive. It is possible to set up a profitable business from a laptop at home. Moreover, such spheres as iGaming are becoming more accessible to entrepreneurs even without experience.

One of the most popular gambling business ideas has recently become a sweepstakes project. The availability of multiple renowned lottery software providers makes it much easier to initiate the start of the business.

How complicated is it to set up a sweepstakes website in the modern environment overall? Let us find out.

Platform Preparation

The initial stage of any gambling project is the configuration of a site. It will be the main destination for players, where all sweepstakes manipulations are completed.

What platform aspects an entrepreneur should take of:

  • website domain obtainment;
  • assurance of platform hosting;
  • elaboration of the portal design;
  • development of the structure;
  • filling the resource with the content.

The creation of the site should correspond to the area of targeting. It particularly concerns the design of the portal. It should match punters’ cultural belonging. If the lottery site is offered to a global audience, widely popular trends should be considered instead.

Software Integration

The portal is just a shell of the project. The interaction processes require corresponding programming solutions from lottery software producers.

Main features of top sweepstakes elements:

  1. High performance. The integrated software must keep up with at least 5,000 requests every minute from the site’s visitors.
  2. The flexibility of configuration. Top providers offer their products for different portals globally with the possibility to adapt the software to a particular area.
  3. Players must be able to launch their favourite lottery entertainment on computers and smartphones with access to the same account.
  4. It is essential to check whether the preferred software comes from a licensed supplier and is eligible to be offered in a particular region.

Besides games, an entrepreneur should also install administrative tools on the site. Analytical systems and report-generating tools will be extremely helpful when it comes to boosting clients’ experience.

Security of Data and Payments

A sweepstakes site deals with players’ private data a lot. This also includes all money they deposit to the platform. To offer a secure participation experience, an operator must introduce a wide range of transaction systems, protected with reliable safety measures.

Methods lottery platforms use to prevent dishonest activities:

  • impenetrable firewalls;
  • 256-bit SSL encryption (or higher for more protection);
  • AI-driven behaviour analytics to avoid money laundering;
  • responsible gambling principles.

All these aspects ensure maximum safety for a punter during the participation process.

Licensing

Besides securing gamblers’ amusement, an operator should also guarantee the legality of the working process. It has multiple purposes and serves as a reliability proof for visitors, an authenticity sign for providers, and a trustworthiness element for regulation representatives.

Best jurisdictions for lottery platforms to register in:

  • Antigua and Barbuda;
  • Kahnawake;
  • Montenegro;
  • Costa Rica;
  • Curacao;
  • Malta;
  • the Isle of Man;
  • United Kingdom;
  • Gibraltar;

These countries offer favourable working conditions, acceptable taxation levels, and legal support from authorities. The main difference among them is the eligibility to target particular regions with the licences. So, it is essential to analyse their reach before agreeing on cooperation.

Staff Recruitment

At the early stages of the lottery project development, a single manager can handle all the tasks himself. However, as the scope of the audience grows and more punters become interested in the site, it is beneficial to get timely help.

An online lottery project requires a customer support team that will solve clients’ issues. A group of analytics is also essential for boosting users’ experience. Finally, an advertising department has to perform promotional processes to keep up the popularity of the brand and increase player acquisition.

Sweepstakes’ Marketing

To ensure a stable influx of new participants, a sweepstakes platform requires an elaborated promotional plan. It should utilise all available and legal methods to ensure the maximum scope of channels.

Most beneficial marketing directions to use to advertise a lottery portal:

  • search engine optimisation;
  • social media marketing;
  • e-mailing campaign;
  • content marketing;
  • social media buying;
  • affiliate partnership.

An efficient advertising campaign includes multiple methods of promotion to ensure the best reach for the business. In the case of a digital lottery project, an operator must also take into consideration the legality of the means. Since a sweepstakes portal is considered gambling in certain areas, not all territories have the same regulations for all methods.

Aid from Experts

An individual elaboration of a lottery platform can last for months or even years. This is especially true if an entrepreneur lacks experience in the iGaming sphere. It is possible to move through the path of trial and error, but much time and resources will be wasted.

Alternatively, an operator can resort to an aggregator 2WinPower. The company with 20 years of experience offers ready-to-launch high-quality lottery solutions as well as the elaboration of individual components.

More information can be obtained via:

  • Skype: twowinpower
  • Telegram: @Win2Power
  • e-mail: info@2wpower.com
  • Data and information are provided for informational purposes only, and are not intended for investment or other purposes.