Change is constant – not a bad thing – at an ever-accelerating pace. Consider Public Relations, for example: the way things were have changed and there is a need to be at the forefront of technological advancements, social media activities and consumption. When it comes to PR and ‘names in the news’ regarding the music and entertainment industry, one name comes up as a true authority, time after time.
Eric Alper. Yes…That Eric Alper.
This is for one very good reason – he’s living a life-long passion by promoting the music industry for one reason – he loves it. The love that Eric has for music is in his blood. His grandfather, Al, opened the doors of the iconic Grossman’s Tavern, Toronto’s first licensed blues bar, in 1943. It is hailed as the city’s longest-running live music venue. As a young boy Eric understood that the love of live music and the essential socializing that goes with it, is universal. It became an obsession of his own, furthered along by working in record stores, fostering a deep, boundary-free love affair with all genres of music. Self-described as a “fan first”, Eric’s observation that people live to consume music was further cemented by attending countless live shows. Here was one young music junkie who realized he had build his career connecting people to the joy of music in all its forms.
For the past 20+ years, Eric has been at the forefront of the Canadian entertainment industry – making the Public in Public Relations his business. His enthusiasm, encyclopedic knowledge of the past and present have made him the go-to music commentator for CTV, Rogers, Bell, Shaw and Evanov. He is also host of one of the top-rated SiriusXM shows “ThatEricAlper”. With over one million followers, friends and connections across his social media platforms, it’s clear to understand why he has been named a “must follow” by Billboard, Paste and National Post among others.
Eric quite naturally gravitated towards the “relations” part of Public Relations. He has built his career upon the quality of the relationships that he has nurtured over the years – creating them, cultivating and maintaining them, growing each of them – and keeping them. Eric knows how to promote his artists, because behind every good PR person is the fact that he works with his clients on a continuous basis, deepening the relationship with each and every show, release and project. Artists are storytellers and Eric tells their stories. He does this with the skills of a seasoned PR storyteller, powered by his unbridled enthusiasm for music and the relationship that he holds with each artist. That’s where the magic comes in. Anybody can work with somebody once. That Eric Alper knows what he’s doing and has the client roster to prove it.
Armed with a sense of fun and a never-ending love of both the myth and actual history, I’m proud to have worked with, and still work in some cases, Artemis Records, Hopeless Records, KOCH/eOne, Putumayo World Music, Relapse Records, Bloodshot Records, Savoy Jazz, Death Row, Concord Records, Real World, Tuff Gong, and so many more.
I’ve also been really honoured to have worked with some of the biggest and most important artists of our time. Past and present clients include Ringo Starr, Jerry Lee Lewis, Ray Charles, Barry Manilow, Bob Geldof, Pete Seeger, Jerry Garcia, Monty Python, Randy Bachman, Nickelback, Sinead O’Connor, Steve Miller, The Smashing Pumpkins, Little Big Town, Black Label Society, Natalie MacMaster, DJ Khaled, Carole King, Dr. John, Dwight Yoakam, Fred Eaglesmith, Ani DiFranco, Dan Zanes, Opeth, Cradle Of Filth, Jordan Knight, Chickenfoot, Bush, Duran Duran, Jeff Dunham, Judy Collins, Joan Baez, Slash, Andy Kim, Robert Palmer, Rival Sons, Colin James, Buffy Sainte-Marie, Murray McLachlan, Steve Vai, John Prine, Kris Kristofferson, Snoop Dogg, Allman Brothers, Sesame Street, The Wiggles, Public Enemy, Ziggy Marley, Underworld, Frank Black, KRS-One, Steve Earle, Bruce Cockburn, Mick Fleetwood, Steven Van Zandt, King Crimson, Madness, The Cult, Christine McVie, RZA, The English Beat, and hundreds more.
From basic strategies to major campaigns; from bio construction to news launches; from press conferences to all-out social media blitzes – Eric Alper is a true veteran who applies all the advantages of his seasoned professional experience to his clients on a daily basis. Otherwise, you’ll find him – literally – out there where the music is. Because that’s where he loves to be.
Eric Alper PR will work with you on:
*Canadian traditional print and online press campaign for the latest single and/or EP /Album
*TV and radio appearances in markets where applicable including media and industry tours
*Canadian Tour Publicity for target/ region-specific outreach as well as nationally broadcasted media placements
*Online Publicity for editorial, reviews, product features and promotions/giveaways
*PR campaigns for all formats of radio in Canada, including interviews and promotions/giveaways
*Focus on campus radio shows; music-based media outlets, and online blogs geared towards music and lifestyle.
Eric Alper PR will contact all music/entertainment writers and editors at the dailies, weeklies and monthlies print outlets, including 1600 music/entertainment lifestyle blogs, podcasts and influencers in Canada. PR campaign will be based on placing album reviews, press releases, feature interviews, photos, etc. in press outlets. He will also pitch interviews and performances on area television and radio, and area-based TV and applicable radio stations, including CBC, Stingray, SiriusXM, and other non-commercial, BDS/Mediabase stations who mostly rely on a single if a radio tracker has not been selected.
Eric will also assist with:
- Assists with media with interviews for living room/live concerts online and offline with you, related to artist performances
- Updated information on industry events, deadlines for awards and grants and social media opportunities with brands
- Manages contact database and targeted media lists for various artist activities
- Responsible for routing and answering incoming inquiries from press via phone and artist email media inbox
- Select relevant multimedia assets (audio, photo, video) and distributes for inclusion with reviews and features and on Eric’s own distribution channels
- Tracking ongoing and in-process press coverage across all media outlets
- Collects and distributes media coverage for you; monitors and distributes breaking news coverage
Experienced in rock to pop to metal to children’s to blues to jazz to folk and everything in between
For a list of clients, click here.