Much Digital Studiosannounced today that nine established and emerging Canadian creators have been added to its network of 13 YouTube creators and digital influencers. The new Much Digital Studios roster of talent includes: beauty, fashion, travel, and lifestyle experts Bianca Harris, Camille Co.,Michael Rizzi, Naomi Elle, Patrick Tomasso, and Tasha Leelyn; gaming experts Devon Crawford, and Rerez; and pop culture aficionado Ajay Fry. The roster of 22 Much Digital Studios creators have 2.1 million subscribers in total.
Since launching in May, Much Digital Studios has received more than 10 million video views, with 35.6 million minutes of video consumed, and 193,000 video likes so far. Much Digital Studios is now attracting on average over 1.2 million views a week. Following his stint as co-host of the 2015 MUCH MUSIC VIDEO AWARDS RED CARPET, creator Jus Reign’s number of YouTube subscribers has increased by more than 52,000. Additionally, comedic group 4YallEntertainment’s YouTube page has increased by more than 27,000 subscribers, and beauty expert AllegraLouise’s page is up by 22,000, nearly doubling since launch. To see what the creators have been up to click here. Additionally, beginning this week, viewers can catch the Much Digital Studios creators in interstitial content airing on Much.
“From the MMVAs and THE MIKE ON MUCH podcast to creators attending every hot summer festival, the momentum has not stopped since the launch of Much Digital Studios, resulting in more subscribers each day,” said Justin Stockman, Vice-President, Specialty Channels, Bell Media. “With new genres and fresh content, this group of nine talented young Canadians are a welcome addition to our already diverse and engaging roster.”
“Covering a wide variety of genres, the expanded lineup of Much Digital Studios creators presents increased opportunities for brands wanting to work with Much,” said Dave Caporicci, Managing Director, Brand Partnerships, Bell Media. “With opportunities for in-video integration, as well as further amplification online, and on our linear properties, we are looking forward to connecting brands with Much Digital Studios.”
About the new Much Digital Studios creators:
Name: Ajay Fry
Genre: Pop culture
Bio: Ajay Fry began his national television career on YTV, hosting the coveted Saturday morning block. After two successful years he blasted off to Space where he’s been in orbit for the last seven years hosting INNERSPACE (Weeknights at 6 p.m. ET). Along the way he’s made appearances in the web-series, CAPTAIN CANUCK, and the Space original series, BITTEN. His YouTube channel “5 on Fry”acts as a platform to offer his unique opinion on five topics of interest like TV Series, movies, games, tech, cosplay, and current affairs. If it’s popular, Ajay’s got something to say about it. In his downtime, Ajay likes to game (under the gamertag AjayFry – how original). For more info on Ajay, visit his websitesAjayFry.com and Absoluteajay.com.
Name: Bianca Harris
Bio: Toronto-based makeup artist Bianca Harris learned to apply her own makeup at a very young age. After attending George Brown College’s School of Makeup and Esthetics, Harris launched her own beauty-focused YouTube channel, as well as co-founded the website The Look Beauty. Harris’s work has been featured in numerous magazines and television series including: Two Magazine, fshnunlimited, andFTV Magazine, BLOWE, and her work has also been seen on THE NEXT STAR, CTV NEWS, and THE MUCH MUSIC VIDEO AWARDS. Her most popular YouTube videos include Zoe Kravitz Daytime Look,Contouring & Highlighting: Medium to Deep Skin, and Rihanna i-D Mag Inspired Makeup Tutorial.
Name: Camille CO
Genre: Fashion, beauty, gaming
Bio: Camille CO is a Toronto-based multimedia journalist, YouTuber, and social media maven. Graduating with honours from the University of Guelph-Humber, Camille has worked as a contributing editorial assistant at Today’s Parent as well as a game writer for SocialScavenger.com. Now, Camille uses her YouTube channel and blog to express herself and inspire others in the world of fashion, beauty, and gaming. Camille’s most popular videos include Customized Vampire Fangs from Vampfangs.com,How To Fix An Apple Charger, and How To Fix a Knitted Sweater.
Name: Devon Crawford
Bio: Devon Crawford is a vlogger from Toronto, who takes his passion for technology to another level by creating videos on how to rule the gaming world. Crawford’s channel has something for everyone who likes to game, no matter how many achievements they’ve unlocked. Crawford’s videos range in difficulty from how to beat a level, to how to build a computer. Crawford currently has 11,000 subscribers with more than 767,870 page views to date. His most popular videos include New Computer Build + Minecraft Test 1100 FPS!, Dxtory Best Settings/Record Minecraft Videos NO LAG, and MINECRAFT PARTY! (Ep.1).
Name: Michael Rizzi
Bio: Michael Rizzi is a self-described “quirky, gay Canadian who enjoys talking to his camera.” His YouTube channel, MikeyThePlatypus, showcases his upbeat personality and sense of humour through vlogs, Q&As, and men’s fashion and lifestyle videos. Since joining YouTube in February 2012, Rizzi has amassed more than 100,000 subscribers and 5.5 million page views with popular videos such as Gay Guys React To Gay Porn, Gay Couples React to Anti-Gay Marriage Ads, and Myths About Sex.
Name: Patrick Tomasso
Genre: Lifestyle, travel
Bio: Patrick Tomasso is a filmmaker, musician, and vlogger from Toronto. Inspired by his passion for social media and advertising, Tomasso loves to watch his creativity come to life through his YouTube channel, which focuses on lifestyle and travel. His most popular videos include Twice Melted Grilled Cheese, Eating Everything in Montreal, and OSHEAGA 2014-Weekend Wrap Video.
Name: Naomi Elle
Genre: Lifestyle, travel
Bio: Naomi Leanage is a 22-year-old vlogger hailing from Toronto, who works as an editorial assistant forFaze.ca and runs her own blog Confessions of a Twenties Girl. On her YouTube channel, Naomi Elle, she vlogs about all things lifestyle including shopping hauls, DIYs, how-tos, and her favourite thing – travelling! Naomi’s most popular videos include Swimsuit Collection 2015, How To Get The BEST Concert Tickets, and ROOM TOUR 2015.
Bio: Rerez is a YouTube channel created and hosted by Cambridge, Ont. native Shane Luis, featuring all the newest, strangest, and most unique gaming topics on the Internet. With its popular reviews of new videos games, consoles, rare titles, retro games, and more, Rerez has accumulated more than 3.7 million page views since its launch in 2012. Luis also created an original series for the channel, entitledPositives, which highlights the best parts of some of the worst video games ever made. Other popular Rerez videos include The First Video Game Console Ever Made – The Story of the Brown Box,PlayStation Analog Joystick Review, and Rarest PSP Game Ever – Hilton Ultimate Team Play.
Name: Tasha Leelyn
Bio: Tasha Leelyn is a full-time YouTuber, and part-time photographer hailing from Burlington, Ont. Known for her signature pastel locks, she quickly rose to fame when her easy how-to hair dye tutorials caught the attention of thousands of viewers online. With popular videos like How To: Silver Hair Tutorial, andHow To: Dip Dye Your Hair, her YouTube channel has garnered more than 166,000 subscribers and 1.6 million views since the beginning of 2014.
The new creators join previously announced Much Digital Studios partners, which include: comedy channels The Danocracy, Ron Dias TV, and Shane Cunningham; beauty, fashion, and lifestyle expertsAllegraLouise and Mila Victoria; musicians Dan Talevski, SickickMusic, and Tyler Shaw; illusionist Rayn Magic; and the recently launched podcast, THE MIKE ON MUCH PODCAST.