Sunday night’s MTV Video Music Awards were the most-tweeted non-Super Bowl event in the U.S., according to Nielsen Social, since the service began tracking Twitter TV activity in October 2011 (excluding sporting events).
The awards sparked a total of 21.4 million tweets throughout the show and the three hours on either side of the broadcast, a 69 percent increase from the 12.6 million tweets from the 2014 program. Across all programming each year, only the Super Bowl generated more tweets.
Kanye West scored the night’s most buzzed-about moment, with 247,525 tweets fired off after he announced his run for President of the United States in 2020. The Video Vanguard award recipient also took honors as the night’s most discussed artist, with host Miley Cyrus in second place. 5 Seconds of Summer, Justin Bieber and Nicki Minaj rounded out the top five.