Barenaked Ladies How EXACTLY How To Do A Merch Campaign For Your New Album

Barenaked Ladies have partnered with PledgeMusic in support of their forthcoming album, Ladies And Gentlemen: Barenaked Ladies And The Persuasions, a collaboration between BNL and the legendary “Kings of A capella”. As part of their pre-order campaign, the band is offering a collection of exclusive merchandise, available today. Ladies And Gentlemen: Barenaked Ladies And The Persuasions is set for release on April 14, 2017.

Pledgers can pre-order the album in digital, CD, and vinyl form now on the Barenaked Ladies campaign page. The leaders in direct-to-fan platforms, PledgeMusic allows artists to get more personal with their fans, offering pledgers updates straight from the band and items not available anywhere else including BNL kitchenware, custom hockey jerseys, and more. Everyone who pre-orders will get instant access to a special part of the site via the ‘AccessPass’ where you will not only receive 4x tracks from the new album delivered instantly. But you will also have access to see some full-length performances, interviews, and behind the scenes moments filmed during the making of this album by the video streaming app, Sessions X.

Produced by Gavin Brown, Ladies And Gentlemen: Barenaked Ladies And The Persuasions was recorded live off the floor with The Persuasions. Before hitting the studio together, and after running through about 25 songs from BNL’s extensive award-winning catalogue, both BNL and the Persuasions’s excitement grew and the songs were narrowed down to the final 15 tracks featured on the LP.The album marks the groups’ first collaborative recording project, an idea that was sparked when BNL invited The Persuasions onstage during their 2016 Last Summer On Earth tour. The album will feature BNL tracks including: “One Week”, “When I Fall”, “The Old Apartment”, and more.

Fans who pre-order from the album will receive an AccessPass, which will give them early access to the project; plus updates, streams of the tracks, behind-the-scenes studio footage, sneak peeks into the collaboration, and more, through PledgeMusic. Fans will also be able to pledge on exclusive merchandise bundles and one-of-a-kind items from the band. These include: a special package featuring a signed drumhead, BNL beanie, vinyl, and T-shirt; a BNL kitchen kit including a signed apron, oven gloves, and spatula and a signed CD; a bundle including your very own signed BNL hockey jersey, beanie, limited-edition Kleen Kanteen with BNL artwork, vinyl, and exclusive T-Shirt; and much more.

Catch the Barenaked Ladies and The Persuasions (select dates only) on tour this spring:

4/21/17 Albany, NY The Egg w/ The Persuasions
4/22/17 Valley Forge, PA Valley Forge Casino
4/25/17 Huntington, NY Paramount Theatre w/ The Persuasions
4/27/17 Ridgefield, CT Ridgefield Playhouse
4/28/17 Englewood, NJ Bergen PAC w/ The Persuasions
4/29/17 Burlington, VT Flynn Theatre
4/30/17 Ithaca, NY State Theatre
5/2/17 Rocky Mount, VA Harvester Center
5/4/17 Catoosa, OK The Joint at the Hard Rock
5/5/17 Tunica, MS Bluesville at Horseshoe Casino
5/10/17 Des Moines, IA Hoyt Sherman Palace
5/12/17 Deadwood, SD Deadwood Mountain Grand
5/13/17 Colorado Springs, CO Pikes Peak Center
5/15/17 St.Louis, MO Peabody Opera House
5/16/17 Waukegan, IL Genesee Theater