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Who It Is!


This is the guy behind the ad-free blog.

I am not used to routine, which is how I like it. As a weasel, a flack, an officer to the press, a director, a dictator, a Coke and Chips for breakfast, and dinner for lunch kind of guy, I think I can be forgiven, by 10:00am, if I have felt I had too much to dream last night.

I am one of the lucky ones for sure – getting to do during the days (and nights and weekends) what I love to do in the music industry: Be around passionate music lovers, fans, music industry folks (yeah, we’re still here!) talking about the newest album, the old record recently found in the basement or bargain bin, tragedy-tainted tales, and memories of old C-30, C-60, C-90s in our pockets. So, onto this bio… If I can borrow from Bob Dylan, “I found myself writing this story, this long piece of vomit, about 20 pages long.” He was talking about Like A Rolling Stone, mind you.

Battling against the over-exposed and the under-talented, I have handled the PR for Ringo Starr, Jerry Lee Lewis, Ray Charles, Barry Manilow, Bob Geldof, Pete Seeger, Jerry Garcia, Monty Python, Randy Bachman, Nickelback, Sinead O’Connor, Steve Miller, The Smashing Pumpkins, Little Big Town, Black Label Society, Natalie MacMaster, DJ Khaled, Carole King, Jimmy Webb, Curt Smith, Rita MacNeil, Dr. John, Dwight Yoakam, Fred Eaglesmith, Joey Alexander, Ani DiFranco, Harry Shearer, Dan Zanes, Opeth, Cradle Of Filth, Jordan Knight, Chickenfoot, Bush, Duran Duran, Jeff Dunham, A-Trak, Judy Collins, Ashanti, Supersuckers, Joan Baez, Slash, Andy Kim, Robert Palmer, Rival Sons, Alex Chilton, Colin James, Buffy Sainte-Marie, Lori Cullen, Murray McLachlan, Jane Bunnett, Jason Blaine, Dan Talevski, Gloryhound, Steve Vai, Big Sugar, Jesse Winchester, Sweet Honey In The Rock, Joan Armatrading, Amy Ray, John Prine, Jesse Cook, Of Montreal, Kris Kristofferson, Eva Avila, Snoop Dogg, Robert Munsch, Bilal, J. Dilla, Allman Brothers, Ben E. King, Fred Penner, Sesame Street, Xzibit, The Wiggles, Bill Wyman, Midge Ure, Sasha & Digweed, Alpha Blondy, Unearth, Kiran Ahluwalia, Public Enemy, Joe Budden, Mobb Deep, Sly and Robbie, Taking Back Sunday, Ziggy Marley, Underworld, The Wild, Quasimoto, Yesterdays New Quintet, Mayer Hawthorne, The Mission UK, Cracker, Daniel O’Donnell, Madvillain, Frank Black, BadBadNotGood, Diana Panton, KRS-One, Aloe Blacc, Pete Rock, 54-40, Bonnie Bramlett, Grade, Janis Ian, 98 Degrees, Sundy Best, Emilie-Claire Barlow, Paul Oakenfold, Jake Miller, Solomon Burke, Devin Townsend, J Rocc, The Black Angels, Megadeth, Carl Cox, DJ Dan, David Archuleta, Downchild Blues Band, John Zorn, Ghostface Killah, DJ Drama, Slaughterhouse, Shooter Jennings, Everclear, Cormega, Andre Rieu, Dearly Beloved, Carole Pope, The Standstills, Diemonds, Secret Broadcast, Die Mannequin, Steve Earle, Dillinger Escape Plan, Raekwon, Matt Dusk, High On Fire, Slum Village, The Smithereens, Carol Welsman, Bruce Cockburn, Hatebreed, Streetlight Manifesto, The Mahones, The Game, Thursday, Mick Fleetwood, The Prodigy, Third World, Madlib, Dio, Deborah Cox, Honeymoon Suite, Ian Anderson, Kim Mitchell, Pop Evil, In Flames, Amy Helm, Katharine McPhee, Ministry, Georgia Anne Muldrow, Ray J, RJD2, Jurassic 5, DJ Z-Trip, Alchemist, Chali 2NA, Steven Van Zandt, Gino Vannelli, The Boxer Rebellion, The Irish Rovers, King Crimson, Jean-Michel Jarre, Jerry Garcia, Michel Petrucciani, Steve Hackett, Mastodon, All Time Low, Madness, The Cult, Jim Jones, Turbonegro, Charlatans UK, Master P, Asking Alexandra, The Trews, Los Lobos, Steve Forbert, Jesus Jones, Howard Tate, Electronic, Freddy Cole, Stereolab, Tim Booth, The Nylons, Christine McVie, RZA, The English Beat, Porcupine Tree, MF Doom and hundreds more.

I’ve been named to Billboard Magazine, Paste Magazine and The National Post’s best on social media, and honoured to be on Canadian Music Week’s Advisory Board and The City of Toronto’s Music Industry Advisory Council. I’m also the host of (wait for it) @ThatEric Alper’s Show on SiriusXM, Channel 167 on the Canada Talks Channel. I’m also CTV’s music correspondent and also contribute music commentary regularly to the CBC, AM 640 in Toronto, Country 92.9 in Chatham-Kent,  London, ON’s CJBK AM, Toronto’s In The Studio on CFRB and other like-minded outlets. I’ve been honoured to serve on jury panels for Canada’s Walk of Fame Emerging Artist Music Mentorship Program, CBC’s Searchlight, The Rockie Awards, Canadian Country Music Awards, and The JUNO Awards, among dozens of others across North America. One of the go-to guys on music industry issues and news for hundreds of media outlets around the world including Mashable, NBC News, Canadian Press Newswire, Askmen.com, Associated Press and Marketing Magazine, and I love to talk about music. If you’re looking for a commentator for your media outlet, please be in touch!

So, welcome to the site. I find cool stuff I like and post it here. If I’ve used any source material without credit, please accept my apologies and let me know. I would be grateful to be notified of any corrections that should be incorporated immediately on the blog.

If you’d like to reach out, I’d love to hear from you! The email is Eric@ThatEricAlper.com and the number is 647-971-ERIC (3742) and hope to hear from you soon.